04 Nov
|
Opes Healthcare
|
Ahmedabad
04 Nov
Opes Healthcare
Ahmedabad
Job Title: Product Manager Domestic (Pharmaceutical Industry)
JOB RESPONSIBILITES:
Brand Strategy & Portfolio Management:
Own P&L; and annual brand plans, forecasts and marketing budgets for the portfolio.
Identify market gaps and lead current product launches end-to-end (branding, pricing, regulatory, launch).
Track sales, IQVIA trends and competition to achieve 100% of target; share monthly insights.
Rationalize and rejuvenate the portfolio (phase-out, re-launch, line extensions).
Promotion & Doctor Engagement:
Create compliant, high-impact promotional inputs (VAs, LBLs, literature, digital creatives).
Plan CMEs, RTMs and KOL activities; build robust doctor relationships.
Field Force Enablement:
Do at least 1 week of field work per month with ABMs/MRs.
Train the field force on products, therapy and strategy; run joint campaigns with sales.
ROI, Compliance & Coordination:
Track ROI of every marketing activity and optimize spends.
Ensure SOP/ethical compliance; handle product queries, complaints and PV reporting.
Coordinate with Design & Purchase for timely promotional material.
📌 Product Manager Domestic Market Ahmedabad
🏢 Opes Healthcare
📍 Ahmedabad