Company Description Yral Foods is a growing food brand that brings authentic Indian flavors to customers worldwide through a diverse range of dry snacks, spices, dry fruits, ready-to-cook meals, long-shelf-life sweets, breakfast items, and traditional tea and coffee. Founded in 2024, the company focuses on delivering premium-quality products that appeal to both households and commercial buyers. Yral Foods is committed to preserving traditional taste while meeting modern quality and safety standards. Team members join a energetic environment that emphasizes innovation in food products, brand storytelling, and customer experience. Role Description The Creative Content Writer will craft engaging, brand-aligned content for digital and print channels, including product descriptions, social media posts, website pages, blogs, campaign copy, and packaging narratives. The role involves researching food industry trends, understanding Indian cuisine and consumer preferences, and translating this knowledge into compelling stories and marketing assets. Day-to-day tasks include collaborating with marketing and design teams, brainstorming campaign ideas, maintaining a consistent brand voice, and optimizing content for audience engagement. This is a contract position and follows a hybrid work model, with the role based in Ahmedabad and a portion of work-from-home permitted. Qualifications




• Candidates should possess strong writing and creative content skills, including storytelling, brand voice development, and clear, grammatically accurate copywriting.
• Candidates should possess content strategy and planning skills, such as developing editorial calendars, aligning content with marketing goals, and tailoring messages to target audiences.
• Candidates should possess research and insight-gathering skills, including the ability to study food trends, consumer behavior, and competitor messaging to inform content ideas.
• Candidates should possess basic digital marketing and content marketing capabilities, such as understanding social media platforms, SEO-friendly writing, and campaign messaging.
• Candidates should possess strong editing and proofreading skills to refine content, ensure consistency, and maintain high-quality standards across all materials.
• Relevant qualifications include prior experience as a content writer or copywriter (preferably in food, FMCG, or lifestyle sectors), excellent command of English, and familiarity with Indian food culture.
• Additional beneficial qualifications include a degree in Marketing, Communications, Journalism, English, or a related field, comfort working in a hybrid setup in Ahmedabad, and the ability to meet deadlines and collaborate in a fast-paced environment.

📌 Creative content writer (Ahmedabad)
🏢 yral foods
📍 Ahmedabad