Key Responsibilities
• Analyse user journeys, feature adoption, engagement, retention, conversion funnels, and drop-offs across digital products.
• Track key product metrics, including DAU/MAU, activation, conversion, retention, and engagement.
• Identify user friction points, workflow gaps, underutilised features, and opportunities for product improvement.
• Build and maintain dashboards and reports to monitor product performance and business metrics.
• Measure the success of recent feature launches and recommend improvements based on data.
• Use SQL to extract, analyse, and interpret large datasets.
• Develop hypotheses and support A/B testing and product experiments.
• Analyse the impact of notifications, gamification, rewards, and other user engagement features.
• Identify opportunities to improve operational workflows, product efficiency, and automation.
• Present data-backed insights and recommendations to stakeholders and leadership.
• Collaborate with Product, Technology, Marketing, Operations, and Business teams.



Mandatory Requirements
• 2–4 years of relevant experience in Product Analytics, Product Analysis, Product Strategy, or Business Analytics.
• Must have experience working in an advertising company, digital marketing agency, or advertising/marketing industry.
• Strong understanding of product metrics, conversion funnels, cohorts, retention, engagement, and user behaviour.
• Hands-on experience with SQL and data analysis.
• Experience with at least one analytics platform, such as Mixpanel, Amplitude, Firebase, GA4, or similar tools.
• Strong Excel/Google Sheets and dashboarding skills.
• Experience with Power BI, Tableau, Metabase, or similar reporting tools.
• Ability to translate analytical findings into clear, actionable business recommendations.
• Strong communication and stakeholder management skills.

Skills:
digital,analytics,data,product metrics

📌 Product Analyst (Mumbai)
🏢 The UrbanIndia
📍 Mumbai