Senior Content Marketing Manager – Federal, Defense & GEONIT & B2B Technology

About the Role
Syntasa is hiring a Senior Content Marketing Manager to lead content strategy and execution across our National Security, Public Sector, and Commercial business segments. This role is ideal for an experienced B2B technology content marketer who can translate complex data, AI/ML, cloud, analytics, and geospatial technologies into clear, compelling stories that build thought leadership, trust, awareness, and pipeline. Experience in the U.
S. federal, defense, intelligence, or geospatial intelligence (GEOINT) ecosystem is highly desirable, but not mandatory. We are open to strong B2B technology content marketing professionals who demonstrate excellent writing skills, strategic thinking, and the ability to quickly learn complex industries and buyer environments. You will work closely with our National Security, Public Sector, Commercial, Product, Sales, Consulting, and Business Development teams, as well as strategic partners such as Google Cloud.

Key Responsibilities
1. National Security & Intelligence Content
• Develop content for intelligence, defense, GEOINT, and other national security audiences.
• Translate complex technologies, including multi-source data fusion, geospatial analytics, OSINT, data platforms, and AI-driven decision-making, into clear, mission-oriented narratives.
• Research agency priorities, mission requirements, modernization initiatives, and relevant industry developments to inform content strategy.
• Collaborate with subject-matter experts and business teams to develop credible use cases, capability briefs, solution overviews, and thought leadership assets. 2. Federal & Public Sector Content
• Create whitepapers, capability statements, solution briefs, case studies, and other trust-building content for government and public sector audiences.
• Support RFP/RFI response materials and proposal content in collaboration with Sales, Business Development, and subject-matter experts.




• Develop content addressing relevant public sector technology priorities, including cloud modernization, data analytics, AI/ML, data security, and responsible AI.
• Learn and communicate applicable government procurement processes, compliance requirements, and agency-specific priorities as needed. 3. Commercial B2B Technology Content
• Develop ROI-focused content and customer stories for industries such as retail, ecommerce, telecom, media, and travel.
• Translate complex product capabilities into clear value propositions, use cases, and business outcomes.
• Support commercial go-to-market campaigns, product launches, and demand-generation initiatives. 4. Full-Funnel Content Strategy & Execution
• Own content planning and execution across the buyer journey, from awareness and thought leadership to consideration and conversion.
• Produce high-quality content, including:
• Thought leadership articles and executive LinkedIn content
• Whitepapers, e-books, and research-based reports
• Case studies, solution briefs, and capability statements
• Product messaging, launch announcements, and website copy
• Email campaigns, landing pages, and demand-generation assets
• Event messaging, presentations, and conference scripts
• Maintain a consistent brand voice, editorial calendar, and high standard of content quality. 5. Cross-Functional Collaboration
• Work with Product and technical teams to understand Syntasa's data platform, Composable CDP, AI/ML models, cloud architecture, and geospatial capabilities.
• Partner with Sales, Business Development,



and subject-matter experts to develop content aligned with customer needs and active opportunities.
• Collaborate with Google Cloud and other strategic partners on joint messaging, campaigns, and co-marketing initiatives.
• Manage multiple content projects, stakeholder reviews, and deadlines effectively. Requirements
• 8+ years of experience in content marketing, B2B marketing communications, technical content, or a related field.
• Excellent writing, editing, storytelling, and research skills, with the ability to simplify complex technical concepts for business and technical audiences.
• Demonstrated ability to create content for B2B technology products, preferably in data platforms, cloud, AI/ML, analytics, enterprise software, or SaaS.
• Experience developing multiple content formats, including thought leadership, whitepapers, case studies, solution briefs, website copy, and campaign assets.
• Strong project management skills and the ability to collaborate with cross-functional stakeholders.
• Ability to quickly learn current industries, technical concepts, customer needs, and market dynamics. Preferred Qualifications
• Experience in U.
S. federal, defense, intelligence, national security, or GEOINT markets.
• Familiarity with the U.
S. Intelligence Community (IC), Department of Defense (DoD), government technology procurement, or public sector modernization initiatives.
• Exposure to geospatial intelligence, remote sensing, location analytics, or mission-focused data applications.
• Experience supporting proposals, RFPs/RFIs, capability statements, or government-focused business development.
• Experience marketing enterprise data platforms, cloud technologies, analytics, or AI products.
• Experience working with technology partners such as Google Cloud or other enterprise technology providers. Candidates with relevant domain experience or familiarity with the U.
S. national security ecosystem will have an advantage. Overlap with EST hours

📌 Senior Content Marketing Manager – Federal, Defense (India)
🏢 Syntasa
📍 India