Digital Strategy Intern Company: Blessing Softtech (OPC) Private Limited

Location:
Pune, Maharashtra (In-person) or Remote Employment Type: Paid Internship Duration & Stipend: Shared at the offer stage Department: Founder's Office About Blessing Softtech Blessing Softtech is a DPIIT-recognised AI and technology company based in Pune, building AI-native products from the ground up across multiple industries. We are focused on developing creative technology solutions and creating new market opportunities through AI, automation and digital innovation. Role Overview We are looking for a curious, analytical and business-minded Digital Strategy Intern to work closely with the Founder's Office. In this role, you will research markets, analyse competitors, identify growth opportunities and develop data-driven digital strategies. Your research and recommendations will directly contribute to business decisions, product positioning, customer acquisition and go-to-market planning. This is an opportunity to gain hands-on experience in business strategy, market intelligence, digital marketing and startup growth.

Key Responsibilities
• Conduct market research and competitor analysis to identify industry trends, opportunities and competitive advantages.
• Research market size, customer segments, pricing strategies and business models.
• Develop go-to-market (GTM) strategies for new products and business initiatives.
• Identify suitable digital marketing channels, customer acquisition strategies and growth opportunities.
• Analyse campaign performance, conversion rates and customer acquisition funnels.
• Prepare weekly performance dashboards, reports and business insights.
• Track key performance indicators (KPIs) and recommend improvements based on data.
• Identify potential business partners, influencers, creators and affiliate opportunities.
• Monitor emerging AI, technology and digital marketing trends.
• Prepare research reports,



strategic presentations and actionable recommendations for the Founder.
• Use AI-powered tools to improve research efficiency, data analysis and reporting. Required Skills
• Strong analytical, research and problem-solving skills.
• Proficiency in Google Sheets or Microsoft Excel.
• Understanding of pivot tables, lookups, charts and data analysis.
• Basic knowledge of Google Analytics 4 and Looker Studio.
• Familiarity with Google Trends, Similarweb, Semrush, Ahrefs or LinkedIn research.
• Understanding of digital marketing, business funnels and customer acquisition.
• Knowledge of frameworks such as AARRR, Jobs To Be Done and market positioning.
• Proficiency in Google Slides, PowerPoint or Canva.
• Familiarity with AI tools for research, productivity and analysis.
• Excellent written communication and presentation skills. Eligibility & Requirements
• Students or recent graduates in Business Administration, Economics, Engineering, Marketing or related fields.
• Strong interest in business strategy, market research, digital growth and technology.
• At least one research, academic or professional project involving data analysis and actionable recommendations.
• Ability to interpret data and communicate findings clearly.
• Willingness to work in a fast-paced startup environment. Good to Have
• Participation in business case competitions or strategy challenges.
• Experience with startup internships, consulting clubs or independent business projects.
• Experience building dashboards and analysing real-world business data.




• Understanding of SaaS business models, AI products and digital ecosystems.
• Experience with market research and competitive intelligence tools.

What We Offer
• Paid internship with duration and stipend discussed at the offer stage.
• Direct exposure to the Founder's Office and strategic business decisions.
• Opportunity to work on real business problems and market research projects.
• Hands-on experience with AI-driven research and analytics tools.
• Exposure to startup strategy, GTM planning and business development.
• Opportunity to contribute ideas that directly influence business growth.
• Potential opportunities for future career growth based on performance and business requirements. Hiring Process
• Application and resume review.
• Initial 20-minute discussion.
• Short paid business strategy case study.
• Final discussion with the Founder's Office.

How to Apply
Interested candidates must submit their updated CV along with answers to the following questions:
• Share an analysis you have produced. What problem were you investigating, what did you recommend, and what was the outcome?
• Estimate how many people in India will pay for an online subscription this year. Explain your assumptions and calculations in under 150 words.
• Select a recent product launch that succeeded or failed and explain why in approximately 100 words.
• Which tools did you use in your most recent project, and how did each tool contribute to the outcome? Mandatory Application

Requirements:
• Updated CV/Resume.
• Link or file of at least one analysis or research project.
• Current education status (currently studying or graduated) and graduation year.
• Preferred working mode: In-person Pune or Remote. Join Blessing Softtech and help shape business strategy, identify growth opportunities and build the next generation of AI-driven businesses.

📌 Digital Strategy Intern (India)
🏢 Blessing SoftTech
📍 India