About Keka Keka is a modern people platform for growing enterprises. HR, payroll and talent live in one core system, so teams spend less time on admin and more time on their people. More than 12,500 companies trust Keka, from fast-growing small businesses to large enterprises and global companies with teams across borders. We build software the way HR actually works. It feels human, sets up in days instead of months, and has AI built into every part of HR. With customers across India, the US and the Middle East.

About the Role
This role drives regional marketing, with a focus on demand generation and pipeline growth across digital, outbound, and event channels. You will work closely with Sales and SDR teams to improve conversion. We’re looking for someone who is hands-on, execution-driven, and comfortable working across teams to deliver consistent growth. What you’ll do
• Plan and execute integrated demand generation campaigns (digital, outbound, events) to drive high-quality pipeline (SALs/SQLs)
• Own regional event strategy including roundtables, CXO dinners, flagship events, and sponsorships




• Partner with Sales & SDRs to improve lead-to-revenue conversion
• Track and optimize performance using funnel metrics, attribution, and ROI
• Establish process-driven execution, including automation and streamlined workflows
• Implement solid GTM rhythm to improve planning, forecasting, and execution efficiency
• Ensure tight cross-functional alignment with Sales, SDR, CX, and Farming teams
• Maintain disciplined cadence across campaign planning, execution, tracking, and reviews What you’ll bring
• 4-6 years of experience in B2B SaaS / mid-market or enterprise marketing
• Strong background in demand generation
• Hands-on with CRM and marketing automation tools (e.g., HubSpot, Marketo, Salesforce)
• Proven ability to drive events and field marketing programs
• Analytical mindset with comfort in funnel metrics, attribution, and ROI tracking
• Excellent stakeholder management and cross-functional collaboration skills
• Strong content and communication skills for customer-facing campaigns

📌 Demand Generation Lead (Hyderabad)
🏢 Keka HR
📍 Hyderabad