We don't just want to be present on social media. We want to be impossible to ignore. At Diamond Forest, we're building a luxury jewelry brand that brings together exceptional design, creativity, and a distinctive brand identity. We're looking for a passionate, strategic, and culturally aware Social Media Manager who knows how to engage conversations, grow communities, and turn social media into a powerful brand-building platform. This isn't just about scheduling posts or maintaining an Instagram calendar. We want someone who understands digital culture, knows what makes people engage, and can build a robust social media presence that resonates with audiences across the United States. Your Creative Ecosystem One of the most exciting things about joining us is that you'll have access to a complete in-house creative production studio. Our creative team includes:
• Cinematographers
• Professional Photographers
• Assistant Directors
• Fashion Stylists
• Style Choreographers
• Product Stylists
• Makeup Artists
• Art Directors
• Creative Directors
• Video Editors and Post-Production Specialists You'll work directly with this team to conceptualize, plan, execute, and publish premium creative campaigns. You won't just be managing a social media page. You'll be building the digital identity of a luxury brand with an entire creative studio behind you. 1. Audience Growth & Community Management
• Develop strategies to grow followers organically and build an engaged audience.
• Understand audience behaviour and create content that encourages shares, saves, comments, and conversations.
• Manage comments, DMs, mentions,



and community interactions.
• Build relationships with influencers, creators, fashion communities, and relevant industry personalities.
• Identify opportunities for collaborations and social media partnerships. 2. Performance Analysis & Optimization
• Monitor social media performance and prepare regular reports.
• Analyse reach, impressions, engagement rates, follower growth, shares, saves, and video retention.
• Identify top-performing content and understand why it works.
• Continuously test new formats, creative approaches, and publishing strategies.
• Translate analytics into actionable improvements. 3. Campaigns & Influencer Marketing
• Plan and coordinate social media campaigns, product launches, and seasonal promotions.
• Identify relevant US-based influencers and content creators.
• Coordinate influencer collaborations, gifting campaigns, and UGC initiatives.
• Develop strategies to increase brand awareness and audience trust. Who Will Thrive in This Role? Someone who understands that social media is much more than posting beautiful pictures. Someone who can look at a brand and immediately identify how it should communicate, what kind of audience it should attract, what content it should create, and how it can stand apart from competitors. Someone who understands American culture, follows digital trends, has a strong creative instinct, and knows how to combine creativity with strategy and data. If you know how to create communities and make people fall in love with what they see on their screens, we'd love to have you on our team. Let's build something remarkable.

📌 Social Media Manager (Mumbai)
🏢 Diamond Atelier
📍 Mumbai