Sales Development Representative (SDR)Company: Consequential.io Role: Sales Development Representative (SDR) – B2B SaaS

Location:
Pune preferred | Remote open for exceptional candidates Target Markets: United States & India Industry: AI, eCommerce, MarTech & AdTech About ConsequentialConsequential is building an AI-native platform that helps eCommerce brands make better advertising and growth decisions. We help brands understand where their marketing dollars are going, identify measurement gaps, detect performance issues, and make smarter budget allocation decisions across platforms like Meta and Google Ads. We're looking for an SDR who can help us reach the right businesses, start meaningful conversations, and build a consistent pipeline of qualified sales meetings. Our Ideal Customer Profile (ICP)Target Companies
• D2C and eCommerce brands, particularly Shopify and Shopify Plus merchants.
• Mid-market and enterprise eCommerce businesses with meaningful digital advertising spend.
• Retail and omnichannel businesses investing in paid customer acquisition.
• Performance marketing and growth agencies managing advertising budgets for eCommerce brands. Target Decision-Makers
• Founders, Co-founders and CEOs
• Chief Marketing Officers (CMOs)
• VPs / Heads of Growth
• Heads of Performance Marketing / Paid Media
• Heads of eCommerce and Digital Marketing
• Agency Founders and Performance Marketing Directors Target Geographies
• United States: Primary focus on eCommerce and retail brands.
• India: D2C brands, growing eCommerce businesses and performance marketing agencies.

What You'll Do
• Identify and research ICP-matched companies across India and the US.
• Build targeted prospect lists using LinkedIn Sales Navigator, Apollo and other prospecting tools.
• Identify relevant decision-makers and research their businesses.




• Execute personalized outbound campaigns through LinkedIn, email and cold calling.
• Engage founders, growth leaders and marketing decision-makers.
• Qualify interested prospects based on their business needs, advertising spend and potential fit.
• Book qualified discovery meetings for the founding team.
• Manage follow-ups, meeting coordination and CRM updates.
• Experiment with outreach messaging to improve reply rates and meeting conversions. What We're Looking For
• 1–3 years of experience in SDR, BDR, outbound sales or B2B lead generation roles.
• Experience in SaaS, MarTech, AdTech or eCommerce is preferred.
• Strong written and spoken English.
• Comfortable engaging senior decision-makers in the US and India.
• Experience with tools such as Apollo, LinkedIn Sales Navigator and CRMs.
• Ability to research accounts, personalize outreach and manage follow-ups independently.
• Comfortable working with US time-zone overlap when required. What Success Looks LikeYour primary goal is to consistently generate qualified sales meetings that convert into real pipeline opportunities. Success will be measured by:
• ICP-matched accounts and prospects engaged.
• Positive responses and qualified conversations.
• Qualified meetings booked and attended.
• Sales opportunities generated from those meetings.
• Quality and consistency of the outbound pipeline. We value thoughtful prospecting and relevant conversations over high-volume, generic outreach. Location & Work ArrangementPune is our preferred location, but we're open to remote candidates anywhere in India who bring solid outbound experience, ownership and a track record of generating qualified meetings. Interested?Learn more at https://consequential.io. Share your resume, LinkedIn profile and a short note about your outbound sales experience with our hiring team.

📌 Sales Development Representative (Pune)
🏢 Consequential
📍 Pune