Visual Merchandising & Graphic Designer

Industry: Jewellery Retail / Luxury Retail

Department: Brand & Marketing / Retail Visual Merchandising

Role Objective To conceptualise and execute premium visual merchandising concepts, creative designs and in-store branding elements that enhance the overall showroom experience, strengthen brand identity and create an engaging shopping environment for gold, diamond and fine jewellery collections.

Key Responsibilities

1. Graphic Designing & Brand Communication

- Create high-resolution 2D graphics, marketing collaterals, promotional creatives, posters, signage and branding assets.
- Develop creative designs aligned with brand guidelines, campaign objectives and the premium positioning of the brand.
- Translate marketing briefs into visually appealing designs for both digital and physical retail touchpoints.

2. Campaign & Seasonal Visual Merchandising

- Conceptualise and execute visual themes for festive campaigns, seasonal launches, promotional schemes and current jewellery collections.
- Develop integrated visual merchandising concepts across showroom interiors, display counters and customer engagement areas.
- Ensure consistency in campaign communication across all retail outlets.

3. Window Display & Store Facade Design

- Design impactful jewellery window displays, 3D installations, exterior branding elements and illuminated facades.
- Create innovative visual concepts to enhance showroom visibility, attract customer footfall and communicate collection themes.
- Coordinate with fabrication and execution vendors to ensure quality, timelines and design accuracy.

4. Jewellery Counter & Showcase Design

- Develop premium display concepts for gold, diamond, bridal and fine jewellery collections.
- Design cohesive counter themes,



focal displays and product presentation layouts.
- Ensure effective product visibility, aesthetic appeal and consistency in jewellery presentation across showrooms.

5. Display Props & Luxury Packaging

- Conceptualise and design bespoke jewellery display props, trays, stands, busts and other presentation accessories.
- Develop premium packaging concepts that reflect the brand's luxury positioning.
- Balance aesthetics, functionality, durability, material quality and cost-effectiveness in display and packaging solutions.

6. Vendor Coordination & Project Execution

- Coordinate with fabrication agencies, production houses, printing vendors and installation partners.
- Monitor design execution, material specifications, quality standards and project timelines.
- Conduct periodic store visits to evaluate visual merchandising standards and ensure consistency across locations.

Desired Skills & Competencies

- Strong creative visualisation and conceptualisation abilities.
- Proficiency in Adobe Photoshop, Illustrator, CorelDRAW and other relevant graphic design tools.
- Knowledge of 3D design and visualisation software such as SketchUp, AutoCAD, 3ds Max or equivalent will be an advantage.
- Understanding of materials, textures, lighting, fabrication techniques and retail display aesthetics.
- Strong understanding of luxury branding and premium retail presentation.
- Ability to manage multiple creative projects and coordinate with cross-functional stakeholders.

Educational Qualification & Experience

- Bachelor's Degree / Diploma in Graphic Design, Applied Arts, Visual Communication, Interior Design or related disciplines.
- Relevant experience in Visual Merchandising, Graphic Designing, Retail Space Design or Luxury Retail.
- Experience in jewellery, fashion, lifestyle or premium retail brands will be preferred.

📌 Visual Merchandiser (Kolkata)
🏢 Senco Gold
📍 Kolkata