Growth Manager (Performance Marketing & Retention) | Loop Lab | Current Delhi (GK-2) | Full-time
About Loop Lab
Loop Lab is building India's first functional hair accessories brand. Our promise is simple: products that don't harm your hair. We started with Loopies (hair ties) and are launching a full range across four daily routines: Day, Sleep, Active and Spa/Styling. We are a small team with big targets, and we move fast.
About the role
You will own how Loop Lab acquires and retains customers. Today the founder runs the ads himself. Your job is to take that over, scale it profitably, and build the retention engine that brings customers back. You will work closely with our content team, who produce the creatives you test.
What you will own
Plan, launch and scale Meta ad campaigns across prospecting and retargeting, owning the monthly budget and its returns
Work to clear CAC and ROAS targets, and pause what doesn't work quickly
Run a weekly creative testing cycle with the content team: briefs, test structure, results and next steps
Track the full funnel from ad click to checkout, and find where we lose customers
Build and run retention across email and WhatsApp (Klaviyo and the WhatsApp Business API): welcome flows, abandoned cart, post-purchase and win-back
Reactivate our existing customer base with well-timed offers




Report weekly on spend, revenue, ROAS, CAC and learnings, with clear calls on what to scale and what to stop
You are a good fit if you
Have 4–6 years of hands-on performance marketing at a D2C or e-commerce brand, mainly on Meta
Have personally managed a monthly ad budget and can talk through your CAC and ROAS numbers
Understand the funnel metrics on Shopify and Meta well enough to find a problem without being told where to look
Are comfortable with creative testing, and can brief a creative team and give feedback on what works
Are data-led, self-directed and quick to act
Nice to have
Experience with Klaviyo or WhatsApp automation
Experience with Google Ads
Experience scaling an Indian D2C brand through a 1 crore a month stage
Experience in beauty, hair care, fashion or accessories
Details
Based at our GK-2, New Delhi office, working from the office on weekdays
You will report directly to the founder
What you get
Full ownership of the growth engine, from week one
Direct access to the founder, with fast decisions and no layers
A product category that is new to India, with a clear plan to reach 100 crore
To apply: Apply on LinkedIn and answer the short screening questions.

📌 Growth Manager (Performance Marketing & Retention) (Delhi)
🏢 Looplab
📍 Delhi