NIYO Program Coordinator – Job Description

Position: Program Coordinator

Department: Sales & Student Enrollment

Organization: NIYO

Employment Type: Full-Time

Work Mode: Field + Telecalling / Hybrid

Reporting To: Sales Manager / Regional Manager

About NIYO

NIYO is a student development and experiential learning platform designed to help school students explore, build, innovate, and develop real-world skills beyond the traditional classroom.

NIYO programs are structured for different student age groups:

- NIYO Explorer – Classes 6–7
- NIYO Innovator – Classes 8–10
- NIYO Fellowship – Classes 11–12

Our Program Coordinators play a key role in introducing parents and students to these programs and helping suitable students begin their NIYO journey.

Role Overview

The Program Coordinator is responsible for generating prospective student leads, communicating with parents, understanding the student's needs, explaining NIYO programs, conducting follow-ups, and successfully converting interested families into enrolled students.

This is primarily a sales, outreach, counselling, and relationship-management role.

Program Coordinators are expected to actively generate their own prospects through cold calling, referrals, local networking, school/community outreach, parent interactions, and field activities, rather than depending entirely on company-generated leads.

Key Responsibilities1. Prospect Generation

- Identify potential parents and students within the assigned territory.
- Generate leads through cold calling, personal networking, referrals, local communities, educational institutions, events, and field activities.
- Maintain a healthy daily and monthly prospect pipeline.
- Collect accurate information about interested parents and students.
- Regularly identify new opportunities for student acquisition.

2. Parent Counselling
- Contact parents through phone calls, WhatsApp, online meetings, or face-to-face meetings.
- Understand the student's class, interests, aspirations, learning requirements, and career exposure needs.
- Explain the objectives, benefits, curriculum, activities, and outcomes of NIYO programs.
- Recommend the most appropriate NIYO program based on the student's academic level.
- Address questions and objections professionally.

3. Student Enrollment
- Guide interested parents through the complete enrollment process.
- Explain applicable program fees, payment procedures, schedules, and program requirements.
- Assist parents with registration and required documentation.
- Follow up with interested prospects until enrollment is completed.
- Ensure enrolled students are correctly entered into the NIYO system.

4. Follow-Up & Relationship Management




- Maintain regular follow-ups with prospective parents.
- Track every interaction and update lead status accurately.
- Maintain positive relationships with enrolled students and parents.
- Coordinate with internal teams when parents require additional assistance.
- Encourage referrals from satisfied parents and students.

5. Sales Target Achievement
- Work toward assigned daily, weekly, and monthly enrollment targets.
- Maintain the required number of calls, meetings, follow-ups, presentations, and conversions.
- Build sufficient sales pipeline to achieve monthly revenue targets.
- Participate in sales campaigns and promotional activities.
- Take ownership of personal sales performance.

6. Field Outreach

Program Coordinators may conduct local promotional and enrollment activities such as:

- Parent meetings
- Community outreach
- School-area campaigns
- Educational events
- Apartment/community campaigns
- Student awareness programs
- Referral campaigns
- Local networking activities

The objective is to continuously create new opportunities for student enrollments.

7. CRM / Portal Management

Program Coordinators must use the NIYO Sales Portal / mobile application to:

- Add prospects
- Record calls and meetings
- Schedule follow-ups
- Update lead stages
- Record parent requirements
- Submit enrollment details
- Monitor individual targets
- Track conversions and performance

All important prospect activities should be updated in the system regularly.

Daily Activities

A typical Program Coordinator may be expected to:

- Generate new prospects
- Make outbound calls
- Speak with interested parents
- Conduct counselling sessions
- Schedule parent meetings
- Follow up with existing prospects
- Conduct local field outreach
- Complete student enrollments
- Update all activities in the NIYO system
- Review progress against daily and monthly targets

Key Performance Indicators – KPIs

Performance may be measured using:

- Number of new prospects generated
- Outbound calls completed
- Parent conversations
- Follow-ups completed
- Counselling sessions conducted
- Parent meetings conducted
- Applications / registrations initiated
- Student enrollments completed
- Enrollment revenue generated
- Lead-to-enrollment conversion rate
- Follow-up discipline
- CRM / portal activity compliance
- Monthly target achievement





Candidate RequirementsEducational Qualification

Minimum:

PUC / 12th Pass / Diploma / Graduate

Graduates may be preferred for certain territories or senior coordinator positions.

Preferred Experience

Candidates with experience in any of the following are preferred:

- Education counselling
- EdTech sales
- Admissions
- Telecalling
- Direct sales
- Field sales
- Insurance sales
- Banking / financial product sales
- Customer acquisition
- Business development

Freshers with excellent communication skills and a solid interest in sales may also be considered.

Required Skills

The ideal Program Coordinator should possess:

- Strong communication skills
- Confident telephone communication
- Parent counselling ability
- Persuasion and negotiation skills
- Relationship-building skills
- Follow-up discipline
- Basic smartphone and computer knowledge
- Ability to use CRM / mobile applications
- Target-oriented mindset
- Local networking ability
- Willingness to conduct field activities
- Ability to work independently

Knowledge of the local language is highly desirable.

Ideal Candidate Profile

We are looking for individuals who are:

- Energetic and self-motivated
- Comfortable speaking with new people
- Interested in education and student development
- Comfortable with sales targets
- Capable of generating their own prospects
- Persistent with follow-ups
- Professional while dealing with parents
- Comfortable working both on phone and in the field
- Interested in building a long-term career in education sales and program management

Compensation Structure

Compensation may include:

Fixed Salary + Performance Incentives + Enrollment Incentives + Target-Based Rewards

High-performing Program Coordinators may receive additional incentives, recognition, and growth opportunities based on their performance.

Career Growth

Strong performers may progress into roles such as:

Program Coordinator → Senior Program Coordinator → Team Leader → Sales Manager → Regional Manager

Career progression will be based on performance, leadership ability, team management skills, and consistent achievement of enrollment targets.

Why Join NIYO

As a NIYO Program Coordinator, you will have the opportunity to:

- Work in the growing education and student-development sector
- Interact directly with parents and students
- Build strong sales and counselling skills
- Earn performance-linked incentives
- Develop local professional networks
- Grow into team leadership and management roles
- Contribute to helping students discover skills, interests, innovation, and real-world learning opportunities

NIYO Program Coordinator

Connect with Parents. Guide Students. Build Futures.

📌 Program Coordinator (Bengaluru)
🏢 Niyo | School of Future
📍 Bengaluru