Company Description InstaLaxmi is the country’s first and largest B2B digital gold company, building specialized digital gold platforms for jewelers. The company’s platforms integrate key features such as loyalty programs and gamified experiences designed around consumer behavior. These solutions help jewelry businesses increase app usage, strengthen customer engagement, and drive revenue growth. InstaLaxmi focuses on creating scalable, tech-driven products that support its clients in modernizing and expanding their digital presence. Role Description The Digital Marketing Manager role at InstaLaxmi is a full-time, on-site position based in Thane, focused on driving growth and brand visibility for the company’s digital gold solutions. In this role, the manager will plan and execute digital marketing campaigns across channels such as social media, search, email, and online advertising, aligned with business objectives and target markets. Responsibilities include managing performance marketing activities, tracking and analyzing campaign metrics, optimizing budgets and strategies, and preparing regular reports on marketing effectiveness. The manager will collaborate closely with product, sales, and design teams to create compelling content and campaigns that engage jewelers and their customers,



while ensuring consistent brand messaging and positioning. The role is offered in the 4–6 LPA range, with expectations for end-to-end ownership of digital marketing initiatives and continuous experimentation to improve results. Qualifications
• Solid digital marketing skills, including campaign planning, performance marketing, SEO/SEM, and social media marketing.
• Experience with marketing analytics tools, data-driven decision making, and reporting on key performance indicators.
• Ability to develop and execute marketing strategies for B2B products, preferably in fintech, e-commerce, or related domains.
• Proficiency in content creation and coordination, including brief writing, basic copy review, and collaboration with designers and content writers.
• Strong communication, stakeholder management, and cross-functional collaboration skills.
• Comfort with on-site work in Thane and the ability to work in a fast-paced, growth-oriented environment.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; an MBA or equivalent postgraduate qualification is an advantage.
• Prior experience as a Digital Marketing Manager or in a similar role, with a proven track record of achieving measurable results.

📌 Digital Marketing Manager (Thane)
🏢 InstaLaxmi
📍 Thane