Job Title: AM/DM - Social Media & Digital Marketing

Department: Marketing

Experience: 1-2 years

Employment Type: Full-time

Location: Bhandup West, Mumbai

Work Mode: Work from Office

About CyberFrat

CyberFrat is where real-world cybersecurity learning meets technical depth and context. Through community,

practical learning, and industry exposure, we help professionals build the judgment, skills, and confidence they need to handle real security challenges.

Website: https://cyberfrat.com/

About the Role

We are looking for a creative and data-driven Social Media & Digital Marketing professional to build CyberFrat digital presence, grow its online community and generate qualified leads through organic marketing campaigns.

Key Responsibilities

Social Media & Content :

Manage CyberFrat presence across LinkedIn, Instagram, Facebook, YouTube and other relevant platforms.

Plan and execute monthly content calendars covering posts, carousels, reels, videos, stories and campaigns.

Create engaging content around cybersecurity, AI, technology, trainings, certifications and community initiatives.

Identify industry trends and convert them into relevant content and campaigns.

Organic Lead Generation

Plan and execute organic lead-generation campaigns for trainings, certifications, memberships, webinars and events.

Generate qualified leads through social media, SEO, content marketing, email marketing,



webinars and community engagement.

Develop campaigns with clear target audiences, messaging, CTAs and lead-generation objectives.

Work closely with the sales team to track lead quality, follow-ups and conversions.

Continuously optimize organic campaigns based on lead and conversion performance.

Digital Marketing & Analytics:

Support SEO, website content, email marketing and other digital initiatives.

Track reach, engagement, website traffic, leads and conversions.

Analyze campaign performance and identify opportunities to improve organic lead generation.

Coordinate with design, video, sales and other internal teams for campaign execution.

Required Skills

5 years of experience in social media and digital marketing.

Strong understanding of organic lead generation and digital campaigns.

Positive content creation, copywriting and social media skills.

Understanding of SEO, email marketing and digital analytics.

Ability to understand and work with marketing KPIs.

Strong communication, creativity and execution skills.

Key KPIs

Qualified leads generated through organic campaigns

Organic lead-to-sale conversion

Social media reach and engagement

Organic website traffic

Campaign and content performance

Webinar/event registrations

Contribution of organic channels to overall marketing revenue

📌 Social Media Marketer (Mumbai)
🏢 CyberFrat
📍 Mumbai