Role Objective

The Digital Marketing Executive will be responsible for managing and strengthening EduSkills' digital presence across social media platforms, including LinkedIn, Facebook and Instagram.

The role involves planning and executing social media campaigns, creating engaging content, managing digital communications, promoting organisational initiatives, and increasing brand awareness, audience engagement and programme outreach.

The candidate should have a good understanding of social media trends, content creation, digital campaigns and online audience engagement.

Key Roles & Responsibilities

A. Social Media Management

- Manage and maintain EduSkills' official social media accounts on LinkedIn, Facebook and Instagram.
- Develop and execute monthly social media content calendars.
- Create and publish regular posts, stories, reels, carousels and campaign creatives.
- Manage social media communications and ensure consistent brand positioning.
- Monitor comments, messages, mentions and audience interactions.
- Identify relevant trends, hashtags and opportunities to improve social media visibility.

B. Content Creation & Marketing

- Create engaging content for organisational updates, events, programmes, achievements and announcements.
- Develop creative captions, promotional messages, campaign content and social media copies.
- Coordinate with the design team to develop attractive posters, banners, infographics and promotional creatives.
- Create short-form videos, reels and event highlights.
- Develop content for student training programmes, internships, faculty development programmes, HR initiatives and international engagements.
- Ensure consistency in brand identity, tone and communication across platforms.

C. Campaign Planning & Execution





- Plan and execute social media campaigns for organisational programmes and initiatives.
- Promote webinars, workshops, HR Chapter Meets, HR Summits, conferences and institutional events.
- Run digital promotional campaigns to increase registrations, participation and programme visibility.
- Support lead generation and audience acquisition through social media campaigns.
- Coordinate promotional activities with internal programme, academic and business development teams.

D. LinkedIn & Corporate Branding

- Strengthen EduSkills' professional presence on LinkedIn.
- Develop content highlighting institutional partnerships, corporate collaborations and industry engagements.
- Promote leadership achievements, organisational milestones and partnership announcements.
- Support personal branding and thought leadership content for senior management.
- Engage with universities, industry partners, HR leaders and other relevant professional communities.

E. Digital Performance & Analytics

- Monitor social media performance, reach, impressions, engagement and follower growth.
- Analyse campaign performance and identify opportunities for improvement.
- Prepare weekly and monthly social media performance reports.
- Track campaign effectiveness and audience engagement.
- Recommend strategies to improve organic reach and overall digital visibility.

F. Paid Digital Marketing





- Plan and execute paid social media campaigns using Meta Ads and LinkedIn Ads.
- Manage campaign targeting, budgets and performance monitoring.
- Support lead generation and event registration campaigns.
- Analyse campaign results and optimise advertisements for better performance.

Required Skills & Qualifications

- Graduate in Marketing, Mass Communication, Digital Marketing, Journalism or a related field.
- 1–3 years of experience in digital marketing or social media management.
- Hands-on experience managing LinkedIn, Facebook and Instagram pages.
- Good content writing, copywriting and communication skills.
- Basic graphic design knowledge using Canva or similar tools.
- Knowledge of video editing tools for reels and short-form videos.
- Understanding of Meta Business Suite and LinkedIn Campaign Manager.
- Knowledge of SEO, social media analytics and digital advertising.
- Creative thinking and ability to develop engaging social media campaigns.
- Ability to manage multiple campaigns and meet deadlines.

Ideal Candidate Profile

We are looking for a creative, proactive and digitally savvy professional who understands how to build brands and communities through social media.

The candidate should be capable of independently managing social media platforms, developing engaging content, executing campaigns and tracking performance.

The role is not limited to posting content on social media. The key expectation is to build EduSkills' digital brand presence, increase audience engagement and generate measurable outreach for the organisation's programmes and initiatives.

Pay: ₹240,000.00 - ₹400,000.00 per year

Advantages:

- Work from home

Work Location: In person

📌 Digital Marketing Manager (Bhubaneswar)
🏢 EduSkills Foundation
📍 Bhubaneswar