Job DescriptionExecutive Assistant to the Chief Marketing Officer (CMO)

About ‘The Plus Size Store’ By Meera Creations

We are a direct-to-consumer (D2C) women’s ethnic wear brand specialized in curating beautiful and trendy garments for our Plus Size Queens. We strongly believe that -

You are already beautiful, "Our mission is to make you feel that way."

We are India’s most loved brand in our segment. Our journey began from a 10X10 feet store, driven by the realization that there were very few options available to fulfill the fashion requirements of plus-size beauties. Often, they were greeted with the disheartening statement:

“INKA SIZE TOH YAHA NAHI MILEGA”

Starting from an Instagram page with an initial investment of INR 50,000, we have faced numerous challenges to enhance our skills and build a happy customer base. Today, we are a rapidly growing team of 50+ people, supported by a dedicated production team. We have a trusted customer base of 2.5 lakh women and a strong presence on all major social media platforms, with 400K followers on Instagram and 59K on Facebook.

What Are We Looking For?

We are looking for a highly organised, proactive and detail-oriented Executive Assistant to the Chief Marketing Officer (CMO).

The candidate will work closely with the CMO and assist in managing day-to-day marketing operations, coordinating with internal teams and external agencies, managing brand photoshoots and ensuring the timely execution of content and marketing activities.

This role requires strong organisational and communication skills, an understanding of fashion and social media, and the ability to manage multiple assignments simultaneously. The candidate should be comfortable taking ownership of assigned tasks, maintaining regular follow-ups and ensuring that projects move forward as planned.

Key Responsibilities

1. Executive Assistance & CMO Coordination

- Manage the CMO's daily schedule, meetings, appointments and calendar.
- Coordinate meetings with internal teams, external agencies, vendors, influencers and other stakeholders.
- Maintain records of discussions, meeting notes and action points.
- Follow up with relevant team members to ensure tasks assigned by the CMO are completed within stipulated timelines.
- Assist the CMO with presentations, reports, research, documentation and other business-related requirements.
- Handle professional correspondence and communication wherever required.
- Maintain confidentiality of business information and internal communications.

2. Photoshoot Planning & Management

- Plan and coordinate brand photoshoots, campaign shoots, catalogue shoots and social media content shoots.
- Coordinate with photographers, videographers, models, influencers, makeup artists, stylists and other production professionals.
- Manage shoot schedules, call sheets,



outfit requirements, accessories, props and other shoot-related arrangements.
- Coordinate with fashion, merchandising and other internal teams for outfit selection, sample availability and styling requirements.
- Ensure all shoot-related requirements are organised before the scheduled shoot.
- Supervise on-ground shoot execution and ensure planned content and deliverables are captured.
- Track photographs, videos, reels and other creative assets generated during shoots.
- Coordinate post-production requirements, editing, revisions and final delivery of content.
- Maintain an organised repository of shoot photographs, videos and other creative assets.

3. Content Planning & Coordination

- Assist in planning and coordinating content for Instagram and other relevant digital platforms.
- Coordinate with the content, graphic design and video editing teams for timely production and delivery of content.
- Maintain content calendars and track upcoming campaigns, festivals, product launches and promotional activities.
- Coordinate the production of reels, stories, posts, campaign creatives and other brand communication.
- Ensure content is aligned with the brand's identity, visual language and communication guidelines.
- Track content approvals, revisions and publishing schedules.
- Identify relevant social media trends, fashion trends and creative references that could be utilised by the brand.
- Coordinate with the CMO to translate campaign ideas and content concepts into actionable tasks.

4. Digital Marketing Agency Coordination & Follow-ups

- Coordinate with external digital marketing agencies on tasks and activities assigned by the CMO.
- Follow up regularly with agencies on pending tasks, campaign requirements, content deliverables and agreed timelines.
- Communicate instructions, feedback and updates between the CMO and respective agencies.
- Track the progress of assigned tasks and maintain records of pending and completed activities.
- Follow up on creative submissions, revisions, approvals and scheduled campaign activities.
- Ensure timely sharing of required photographs, videos, product information, creatives and other marketing assets with agencies.
- Bring delays, pending deliverables and unresolved requirements to the CMO's attention.
- Coordinate meetings and maintain records of action points wherever required.

5. Influencer, Model & External Coordination

- Research and identify suitable influencers,



content creators, models and potential brand collaborators.
- Coordinate influencer outreach, communication and campaign requirements.
- Maintain databases of influencers, models, photographers, agencies and other creative professionals.
- Coordinate influencer shoots, collaborations, product dispatches and content deliverables.
- Follow up on agreed deliverables, timelines and campaign commitments.

6. Marketing Operations & Project Coordination

- Maintain trackers for ongoing marketing projects, campaigns, shoots and content deliverables.
- Coordinate with design, content, video editing, e-commerce, merchandising and other relevant departments.
- Follow up on pending approvals, creative requirements and interdepartmental dependencies.
- Ensure assigned projects and activities progress according to agreed timelines.
- Assist in organising marketing events, brand activations, campaign launches and promotional activities.
- Conduct basic competitor research and collect relevant fashion, marketing and industry references.
- Prepare regular updates on project progress, pending tasks and upcoming activities for the CMO.

Skills & Competencies

- Excellent organisational and time-management skills.
- Strong written and verbal communication skills.
- Excellent coordination and follow-up abilities.
- Ability to manage multiple assignments and priorities simultaneously.
- Strong attention to detail and execution.
- Creative inclination and an understanding of fashion, styling, photography and social media.
- Proficiency in MS Excel, Word, PowerPoint and Google Workspace.
- Familiarity with Instagram and other social media platforms.
- Ability to work independently, take ownership and proactively resolve operational challenges.
- Professionalism and ability to maintain confidentiality.

Experience & Qualifications

- Graduate in any discipline. A degree in Marketing, Business Administration, Fashion Management or Mass Communication will be preferred.
- 1–3 years of relevant experience in executive assistance, marketing coordination, shoot coordination or a similar role.
- Experience working with fashion, lifestyle, retail or D2C brands will be an advantage.
- Freshers with exceptional organisational and communication skills may also be considered.

What This Role Offers

- Direct exposure to the strategic and operational functioning of the marketing department.
- Prospect to work on fashion campaigns, professional photoshoots and influencer collaborations.
- Exposure to creative direction, content production and digital marketing operations.
- An opportunity to work closely with the CMO and grow within the marketing function.

Pay: From ₹20,000.00 per month

Benefits:

- Paid time off
- Provident Fund

Work Location: In person

📌 Executive Assistant to CMO (Womens Ethnic Wear Brand) (Jaipur)
🏢 The Plus Size Store by Meera Creations
📍 Jaipur