Job Description: Head Sales & Marketing

Experience: 5–8 Years
Department: Sales & Marketing
Reports To: CEO / Executive Leadership Team

Role Overview

Fincent is looking for an experienced and result-oriented Head of Sales & Marketing to lead our business growth in the US market, with a primary focus on Small and Medium-Sized Businesses (SMBs).

The ideal candidate should have strong experience in the US market, a good understanding of selling software to the SMB ecosystem, and a proven track record of building sales pipelines, generating qualified leads, acquiring customers, and driving revenue growth.

This role requires someone who can take complete ownership of sales and marketing activities, develop effective go-to-market strategies, build and manage high-performing teams, and establish Fincent as a trusted service provider for US businesses.

Key Responsibilities

1. Sales Strategy & Revenue Growth

- Develop and execute sales strategies to drive customer acquisition and revenue growth in the US SMB market.
- Identify target industries, customer segments, and business opportunities for Fincent's services.
- Build a predictable sales pipeline through inbound leads, outbound prospecting, referrals, and strategic partnerships.
- Define monthly, quarterly, and annual revenue targets and ensure consistent achievement.
- Develop effective sales processes, lead qualification methods, and conversion strategies.
- Take ownership of the complete sales cycle, from prospecting and initial engagement to negotiations, deal closure, and customer onboarding.
- Identify opportunities to increase customer acquisition, average deal value, and recurring revenue.
- Monitor sales performance and take corrective actions to improve conversion rates and overall productivity.

2. Marketing Strategy & Demand Generation

- Develop and execute marketing strategies to increase Fincent's brand visibility and generate qualified business leads in the US market.
- Lead digital marketing initiatives, including SEO, Google Ads, LinkedIn marketing, email campaigns, and content marketing.
- Build targeted marketing campaigns for bookkeeping, tax filing, CFO, accounting, and other financial services.
- Develop effective lead generation strategies to attract US business owners, CEOs, CFOs, and finance decision-makers.
- Improve website performance, landing pages, conversion rates, and lead generation channels.




- Plan and execute account-based marketing (ABM), email marketing, and targeted outreach campaigns.
- Work on brand positioning, messaging, and marketing communication to establish Fincent as a reliable financial services partner.
- Track marketing campaign performance, lead quality, cost per lead, and customer acquisition cost (CAC).
- Optimize marketing budgets to ensure better ROI and sustainable lead generation.

3. US Market Development & Customer Acquisition

- Develop a deep understanding of the US SMB market, including customer needs, industry trends, and competitive positioning.
- Identify high-potential industries and customer segments for Fincent's services.
- Develop targeted go-to-market strategies for qualified services firms, IT companies, consultants, and other SMB segments.
- Build effective customer acquisition strategies through direct sales, cold call outreach, digital channels and referral networks.
- Understand the competitive landscape and position Fincent's services effectively against other accounting and bookkeeping service providers.
- Identify opportunities to expand into new customer segments and geographic markets within the US.
- Develop pricing strategies and service offerings based on market demand and customer expectations.

4. Sales Team Leadership & Management

- Build, lead, and manage high-performing sales and marketing teams focused on the US market.
- Define team structures, roles, responsibilities, targets, and performance metrics.
- Recruit, train, mentor, and develop sales and marketing professionals.
- Establish clear accountability for lead generation, meetings booked, qualified opportunities, conversions, and revenue.
- Drive sales discipline through regular pipeline reviews, performance meetings, and activity tracking.
- Develop sales scripts, pitch decks, objection-handling techniques, and sales playbooks.
- Ensure the team follows structured sales processes and maintains accurate CRM records.
- Improve team productivity through continuous coaching,



training, and performance management.

5. Sales Operations & Performance Management

- Establish and monitor sales KPIs, marketing KPIs, and revenue performance dashboards.
- Track the complete lead funnel, including leads generated, qualified leads, meetings booked, proposals submitted, and deals closed.
- Monitor conversion rates at every stage of the sales cycle.
- Analyze sales and marketing performance to identify gaps and improvement opportunities.
- Implement CRM systems, sales automation, marketing automation, and reporting mechanisms.
- Ensure effective coordination between sales, marketing, operations, and customer success teams.
- Present regular business performance reports and growth plans to the CEO and leadership team.

6. Strategic Partnerships & Business Development

- Identify opportunities to generate business through CPAs, accounting firms, consultants, business advisors, and other referral partners.
- Develop strategic relationships with organizations that can support customer acquisition in the US SMB market.
- Build referral and channel partnership programs to generate consistent business opportunities.
- Lead commercial discussions with potential partners and establish mutually beneficial arrangements.
- Develop initiatives to improve referral conversions and generate recurring business through partnerships.

Required Qualifications & Experience

- 5–8 years of experience in Sales, Marketing, Business Development, or Revenue Leadership.
- Significant experience in the US market, preferably working with US SMB customers.
- Proven track record of achieving sales targets and driving business growth.
- Experience in selling B2B services, preferably in accounting, bookkeeping, financial services, fintech, SaaS, or professional services.
- Experience in managing both inbound and outbound sales channels.
- Experience in managing digital marketing.
- Strong understanding of CRM platforms, sales automation, marketing automation, and performance analytics.
- Excellent communication, presentation, negotiation, and leadership skills.
- Should have US English Accent.
- Ability to work with senior management and independently drive business objectives.

Pay: ₹150,000.00 - ₹1,800,000.00 per year

Benefits:

- Health insurance
- Paid time off
- Provident Fund

Work Location: In person

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