Product Manager: LAP (MSME & Salaried)

Location: Bangalore

Focusing: Tier 3 & 4 towns of Karnataka, Tamil Nadu & Andhra Pradesh

Role Overview

This role requires understanding of Micro & Small Enterprises in Teir 2/3 geographies, knowledge of their cash flow nuances, ability to design and scale innovative credit products tailored to that segments.

The ideal candidate will bridge on-ground insights (including competitive benchmarking) with product, credit, and technology to drive growth, improve customer experience, and unlock new revenue streams.

Key Responsibilities

1. Product Strategy & Development

- Design customer-centric loan products based on local market needs and income patterns.
- Continuously innovate on product constructs (Technology, TAT, Tenure, Ticket size, Repayment models, Hybrid income assessment, Type of Security etc.).

2. Customer & Market Understanding

- Spend significant time in the field to understand customer behavior, needs, and pain points.
- Build strong insights into MSME cash flows, salaried informal segments, and local business ecosystems.
- Translate ground-level insights into scalable product features and policies.

3. Financial Needs Analysis

- Analyze customer financial requirements across lifecycle stages (working capital, expansion, personal needs).
- Develop frameworks for income assessment in low-documentation/alternate sources environments.
- Work closely with credit teams to refine underwriting models for these segments.

4. Cross-Sell & Revenue Enhancement

- Identify and drive cross-sell opportunities (PL, Mobile, Vehicle Gold, Cards etc.).
- Design bundled offerings tailored to customer segments.
- Improve customer lifetime value (LTV) through product innovation.

5.



Process Optimization (Lead to Disbursement)

- Own end-to-end funnel: lead generation login approval disbursement.
- Identify bottlenecks and improve TAT, conversion rates, and customer experience.
- Collaborate with sales, credit, operations, and collections teams.

6. Tech & AI Enablement

- Partner with tech teams to digitize and streamline processes.
- Leverage AI/ML for:
- Lead scoring
- Credit underwriting
- Fraud detection
- Customer segmentation

- Drive adoption of digital tools in field operations.

7. Stakeholder Management

- Work cross-functionally with Sales, Credit, Risk, Ops, Tech, and Analytics.
- Align internal teams to deliver product outcomes.

Key Requirements

Experience

- 3–8 years of experience in NBFC/Banking/Fintech.
- Significant exposure to LAP, MSME lending, or retail secured lending.
- Experience working in Tier 2/3/4 markets preferred.

Skills & Competencies

- Field Orientation: Willingness to travel extensively and engage directly with customers.
- Comfort with Ambiguity: Ability to operate in evolving, unstructured environments.
- Customer Insight: Deep understanding of MSME and salaried segments in semi-urban/rural markets.
- Analytical Thinking: Ability to interpret financials, cash flows, and informal income patterns.
- Product Mindset: Robust problem-solving and innovation capabilities.
- Tech Awareness: Understanding of digital lending, AI/ML applications in financial services.
- Execution Focus: Ability to drive outcomes across multiple stakeholders.
- Local Language: Knowing any one or more of Tamil, Kannada and Telugu language is preferred.

Education

- MBA/PGDM (preferred) or equivalent experience in financial services.

📌 Product Manager - LAP (Bengaluru)
🏢 Time Hack Consulting
📍 Bengaluru