Benefits

- Up-to-date CRM stack — Emarsys + integrations
- International exposure — globally distributed teams
- Latest tooling — including internal AI tools
- Local benefits — Health coverage, paid leave & local perks

Your Role

- Build and maintain automation flows. Set up, QA and troubleshoot lifecycle flows — welcome, abandoned cart, post-purchase, win-back — so they trigger correctly across shops.
- Build and adapt email templates and blocks. Create and modify reusable email blocks and templates (HTML/CSS) — from quick block tweaks the CRM managers ask for, to the occasional new block, to significant variations of existing ones.
- Be the technical partner to the CRM team. Turn the marketers' requests into working templates, dynamic content and segmentation logic, and unblock them when something breaks.
- Own integrations and data feeds. Connect the CRM platform to shop, order and product data via APIs and connectors; keep the sync clean and monitored.
- Guard deliverability. Manage sender reputation, authentication (SPF/DKIM/DMARC), list hygiene and bounce handling so campaigns actually land.
- Put agentic AI to work. Use agentic AI hands-on to speed up how you build, QA and document flows, integrations and templates.
- Monitor and alert. Set up checks so a broken flow is caught by you, not by a customer.

Qualifications

- Typically 3+ years in CRM/email operations or marketing technology.
- Hands-on with a CRM/ESP platform — Emarsys, Iterable, Braze or CleverTap (or a similar enterprise platform; they work in much the same way).
- SQL — you can query and shape the data behind your flows and segments yourself.
- Hands-on, demonstrable experience with agentic AI — workflows you've actually built and run, not just general familiarity with AI tools.
- Comfortable with APIs, webhooks and data mapping — you can read a payload and know what's wrong.
- Working knowledge of email deliverability (authentication, reputation, list hygiene).




- Reliable daily overlap with European (CET) hours — our CRM team sits in Riga and Cologne.
- Working-level English for a globally distributed team.

Nice to have

- Extra fluency hand-coding HTML/CSS email templates — the basics here are learnable and AI-assisted on the job.
- Experience across multiple shops/brands or high message volume.

We are now looking for employees (m/f/d) in the following areas: CRM Technical Specialist (m/f/d), CRM Systems Specialist (m/f/d), CRM Administrator (m/f/d), CRM Solutions Specialist (m/f/d), Technical CRM Consultant (m/f/d), CRM Application Specialist (m/f/d)

Do you like being the reason complex systems just work? We're hiring a CRM Tech Specialist to own the technical layer of our lifecycle marketing — the flows, integrations, and deliverability behind 20+ shops.

TCG runs customer lifecycle messaging across 20+ online shops, and the CRM team is only as effective as the systems underneath it. This role owns that layer: the Emarsys setup, the integrations that feed it, deliverability, and the automation logic that turns customer data into the right message at the right moment. You’re the person the marketers come to when a flow misfires or a new integration is needed.

One team. Millions of happy customers worldwide. Join us!

We are The Customization Group, a global leader in mass customization. With production facilities in the USA, Poland, and Latvia, our team can manufacture up to 500,000 personalized products every day, reaching millions of customers through 20+ of our own online shops as well as 1,000+ external shops. Our digital, on-demand business model reflects our commitment to sustainability and innovation.

More than 500 employees from 60 different nations make up our diverse team, working together to offer a wide range of high-quality products that bring joy to people around the world. You’ll fit right in with us if you are a unique individual with a proactive, self-motivated approach to work and a strong sense of ownership and responsibility.

📌 Technical CRM Specialist (India) (m/f/d)
🏢 The Customization Group
📍 Bengaluru