KRA Responsibilities KPIs Strategy and Business Planning
• Develop and execute Go-to-Market (GTM) strategies for international markets, covering market entry, customer segments and channels.
• Evaluate strategic opportunities such as new manufacturing capacity, joint ventures and acquisitions, covering feasibility, financials and risks.
• Prepare and track the annual business plan for international markets, including demand forecasts, commercial strategy and financial targets.
• Track market, competitor, pricing and trade-policy developments, and turn them into insights and presentations for senior management.
• GTM plans delivered per market on agreed timelines
• Quality and turnaround of feasibility / business case evaluations
• Annual business plan delivered on time; achievement vs. volume, revenue and margin targets
• Forecast accuracy (demand and pricing)
• Timely periodic market and competitor insight reports to management Business Development and Partnerships
• Build relationships with developers, EPCs, distributors and OEM partners, and support new lead generation.
• Plan trade events and webinars to build brand presence, and coordinate with external consultants.
• Number of recent qualified leads and partners onboarded
• Pipeline value generated through partner channels
• Trade events / webinars delivered vs.



plan; leads generated per event
• Consultant deliverables met on time and within budget Commercial and Deal Execution
• Coordinate cross-functional teams to prepare RFIs, RFPs, techno-commercial proposals and supply agreements, ensuring timely, high-quality submissions, and support negotiation through to contract closure.
• Develop pricing, commercial terms and P&L; scenarios for customer proposals in alignment with Finance and management.
• On-time submission of RFIs / RFPs / proposals
• Bid-to-win conversion ratio
• Time taken from proposal to contract closure
• Deal margin vs. approved P&L; scenario
• Orders / MW booked from international markets Business Operations and Governance
• Drive CRM (Salesforce) adoption, pipeline reviews and sales forecasting, and run periodic business reviews to track KPIs and resolve cross-functional issues.
• Ensure trade and supply-chain compliance for international markets and continuously improve business processes.
• CRM data completeness and pipeline hygiene; forecast vs. actual variance
• Business reviews held on schedule; closure rate of action items
• Zero trade / customs / regulatory compliance lapses
• Number of process improvements implemented

📌 Senior Manager Marketing Strategy (Kolkata)
🏢 Vikram Solar
📍 Kolkata