Company Description Talevo is a modern talent management and influencer marketing company designed for the creator economy, connecting brands with the right creators to drive meaningful impact. The company focuses on authentic partnerships, measurable results, and sustainable growth for both brands and creators. Talevo delivers strategic influencer campaigns, compelling storytelling, and access to creators across categories such as fashion, lifestyle, technology, and D2C. Creators receive guidance, management, and opportunities that ensure their work is recognized, valued, and rewarded. Every project is driven by innovation, authenticity, and a commitment to building long-term relationships and lasting influence. Role Description The Cultural Strategy Lead is a full time, hybrid role based in Mumbai, with flexibility for some work-from-home arrangements. This role is responsible for shaping cultural strategy across campaigns, analyzing trends in digital culture, social media, and consumer behavior, and translating insights into actionable creative and influencer marketing plans. The Cultural Strategy Lead collaborates closely with brand partners, creators, and internal teams to develop narratives, frameworks, and positioning that align with cultural moments and audience expectations. Day-to-day responsibilities include monitoring cultural conversations, identifying emerging communities and platforms, crafting strategic decks and briefs, and guiding campaign execution to ensure authenticity and impact. The role also involves measuring performance against strategic objectives,



refining approaches based on data, and contributing to thought leadership and innovation within Talevo’s work. Qualifications
• Strong background in cultural analysis, trend forecasting, and audience insights, with the ability to turn research into clear strategic recommendations.
• Experience in influencer marketing, brand strategy, or creative strategy, preferably within the creator economy, digital media, or entertainment sectors.
• Excellent communication skills, including strategic storytelling, presentation development, and the ability to influence internal and external stakeholders.
• Proven ability to collaborate with cross-functional teams (account management, creative, talent, and analytics) to deliver integrated, culturally relevant campaigns.
• Comfort with data and performance metrics, including interpreting campaign results, social listening insights, and platform analytics to optimize strategy.
• Demonstrated capacity to work in a fast-paced, evolving environment, managing multiple projects and deadlines with a high level of ownership.
• Familiarity with major social platforms (Instagram, YouTube, TikTok, etc.) and creator ecosystems, particularly within fashion, lifestyle, tech, and D2C categories.
• MBA degree in communications, marketing, sociology, media studies, or a related field, or equivalent practical experience.
• Prior experience in or exposure to the Mumbai cultural landscape and Indian digital culture is a strong advantage.

📌 Cultural Strategy Lead (Mumbai)
🏢 Talevo
📍 Mumbai