Role overview As Field Marketing and BD Manager, you will drive KNAV's demand generation and BD support engine for the India markets, working closely with the partner teams to turn brand and content into qualified pipeline. This is a full-funnel role: you will plan and run integrated campaigns, build account-based programs against priority accounts, drive outreach sequences, manage and support lead generation from capture to handoff, and support the conversion of those leads into sales-qualified opportunities.

Key responsibilities
Campaign Execution and Demand generation Plan and run integrated demand generation campaigns across digital, content, email, and paid channels, aligned to targets accounts. Localize KNAV's global positioning and content for the India audience and manage the calendar of campaigns end to end. Growth marketing Build and execute ABM (account-based marketing) programs against existing priority customers and new accounts, partnering with business on targeting, messaging, and outreach sequencing, and tailoring content to named accounts and buying groups. Lead management and Sales Qualified Opportunities production Own the demand generation lifecycle: capture, scoring, routing, and nurture. Design activation to convert marketing leads into sales opportunities, staying accountable for the quality and readiness of what reaches sales. Field marketing and events Plan and deliver virtual and in-person field activity, webinars, roundtables, sponsored events, and account-level activations,



tailored to global audiences and coordinated with regional priorities. CRM Reporting and stakeholder management Track campaign performance, pipeline contribution, and funnel metrics in the CRM, generate regular performance reports, and use the data to sharpen each cycle. Maintain clear communication with business and marketing leadership on plans and results. Content and Thought Leadership Oversee regional content and thought leadership strategy and campaign content. Ensure KNAV is value messaging is in line with corporate and product messaging and brand equity. Partner with the regional business teams and corporate markets team to build a corroborative engine to succeed Required skills and qualifications 10 to 12 years in B2B demand generation and field marketing, preferably in professional services, consulting, or B2B services. Hands-on ownership of campaigns from planning through to qualified pipeline. Demonstrated experience across demand generation, events, lead management, and digital and content and webinar strategy. Full-funnel thinker who can connect a campaign to a closed chance. Collaborative operator, comfortable being the marketing partner to a business team in another geography. Data-led, and willing to act on what the numbers show. Self-directed and proactive, able to run programs with limited supervision across time zones. Accountable, and measured by pipeline contribution rather than activity.

📌 Marketing Business Development Manager (Mumbai)
🏢 KNAV APAC
📍 Mumbai