Company Description Lean Hippo Marketers is a data-informed, content-led digital marketing agency that uses social media, search engines, and web platforms to drive measurable business results for clients. The team is composed of marketers, technologists, designers, and storytellers who collaborate to deliver innovative campaigns. The agency focuses on optimizing resources efficiently while aiming for substantial impact on client performance. Lean Hippo Marketers values experimentation, creativity, and accountability in achieving quantifiable outcomes. Team members are encouraged to bring fresh ideas and a results-oriented mindset to every project.

Key Responsibilities
• Lead, mentor, and manage a team of SEO specialists, social media executives, and interns, including account allocation, target setting, performance reviews, and quality checks.
• Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads, Amazon Ads, and other relevant digital platforms.
• Develop and implement performance marketing strategies to achieve client objectives, including lead generation, sales, conversions, and ROI.
• Oversee SEO strategy and execution, including keyword research, on-page and technical optimization, content planning, and link building, and track organic rankings and traffic.
• Oversee social media marketing, including content calendars, organic and paid social campaigns, and community engagement, to build brand presence and drive conversions.
• Manage Amazon advertising campaigns (Sponsored Products, Sponsored Brands, and Sponsored Display), including keyword targeting, bid management, and listing-level optimization to improve ACoS and sales.
• Monitor campaign performance and optimize budgets, bids, targeting, creatives, and landing pages to improve results.




• Analyze campaign data, identify trends, and provide actionable insights to improve performance.
• Track and report key performance metrics such as CPL, CPA, CPC, CTR, ROAS, ACoS, conversion rates, and organic growth metrics.
• Conduct audience research, competitor analysis, and A/B testing to improve campaign effectiveness.
• Collaborate with creative, content, and account management teams to develop high-performing ad creatives and campaigns.
• Manage campaign budgets effectively and ensure timely delivery of client objectives across multiple accounts.
• Act as a key point of contact for clients, presenting performance reports, insights, and recommendations.
• Build and improve processes, SOPs, and reporting frameworks to ensure consistent, scalable delivery.
• Stay updated with the latest trends, tools, and developments in digital advertising, SEO, and social media marketing. Requirements
• Minimum 2 years of experience in performance marketing or digital marketing
• Proven team leading experience, with the ability to guide, train, and manage a team to meet targets.
• Hands-on experience with Google Ads and Meta Ads Manager.
• Knowledge of Amazon Ads and marketplace advertising.
• Experience in SEO and social media marketing.
• Strong understanding of campaign optimization, audience targeting, conversion tracking, and remarketing.
• Knowledge of Google Analytics 4 (GA4), Google Tag Manager, and tracking pixels.
• Ability to analyze campaign data and make data-driven decisions.
• Solid understanding of lead generation, sales funnels, and e-commerce performance metrics.
• Excellent analytical, communication, client-handling, and problem-solving skills.
• Ability to manage multiple accounts and campaigns and meet deadlines.

📌 Performance Marketing Lead (Gurugram)
🏢 Lean Hippo Marketers
📍 Gurugram