Job Purpose and Scope Responsible for supporting the category strategy to achieve the desired growth plan Key Accountabilities Category Strategy & Management
• Utilize market research (customer, competitor and market trend) to create the global category strategy
• Identify consumer and customer health benefit need gaps to drive innovation pipeline in collaboration with CFT
• Assess the market performance of the products in the categories and continuously evaluate product portfolio health; identify new/ redundant products and modifications required in existing products
• Lead market mapping to identify potential current markets and identify market potential of product pipeline in conjunction with Sales & Customer Marketing Teams
• Determine the category value proposition and positioning to maximize visibility and differentiation within portfolio and vs competition Sales and Customer Management
• Create category strategy and campaigns to strengthen relationships with key accounts




• Analyze sales trends for existing customers to identify opportunities to deepen relationships
• Assist Sales in new customer acquisitions via directed marketing campaigns, website, trade shows, etc.
• Customer outreach and engagement initiatives to drive customer retention and loyalty Marketing & Branding
• Create and execute key messaging and communication objectives
• Design programs and initiatives to drive demand and customer loyalty
• Design of communication collaterals, advertising & promotion campaigns Qualifications
• MBA Experience
• 4-8 years of experience Skills and Competencies
• Business Acumen
• Analytical Ability
• Customer Orientation
• Creative Problem Solving
• Communication skills
• Conceptual Thinking
• Travel Required

📌 Category Manager (Mumbai)
🏢 OmniActive Health Technologies
📍 Mumbai