Manager – PR, Brand Partnerships & Experiences Company: Interflora India

Location:
Mumbai / Delhi NCR

Experience:
5–7 Years Department: Brand & Marketing Employment Type: Full-time About Interflora India Interflora India is a luxury floral and gifting brand that brings together floral artistry, thoughtful gifting and distinctive experiences. Operating at the intersection of luxury, lifestyle and celebrations, we create meaningful opportunities for people and brands to connect through flowers. We are looking for a creative and experienced PR professional to strengthen our media presence, build strategic brand partnerships and create memorable brand experiences. This role is ideal for someone with strong PR agency experience who is looking to transition in-house and take end-to-end ownership of brand communications, partnerships and experiential initiatives. The position is a hands-on individual contributor role, requiring someone who can drive ideas independently while managing execution from concept to delivery.

Key Responsibilities
1. Public Relations & Media Relations
• Develop and execute PR strategies to strengthen Interflora's brand visibility and luxury positioning.
• Build and maintain strong relationships with journalists, editors and leading print and digital publications.
• Secure media coverage across luxury, lifestyle, fashion, beauty, weddings, hospitality and business publications.
• Develop compelling press releases, media pitches and brand stories around floral artistry, gifting trends, product launches and seasonal campaigns.
• Manage media enquiries, interviews, press interactions and editorial opportunities. 2. Brand Activations & Experiential Marketing
• Conceptualise and execute brand launches, pop-ups, curated floral experiences and distinctive installations.
• Identify opportunities for Interflora to participate in luxury, fashion, hospitality and cultural events.




• Manage end-to-end event execution, including conceptualisation, budgeting, production, logistics and on-ground delivery.
• Coordinate with creative teams, venues, vendors and production agencies to ensure premium execution aligned with brand aesthetics. 3. Brand Partnerships & Collaborations
• Identify and establish strategic partnerships across luxury, fashion, beauty, hospitality, weddings and lifestyle sectors.
• Develop collaboration proposals for co-branded campaigns, curated gifting experiences, floral installations and exclusive events.
• Lead partner outreach, relationship management, negotiations and execution of collaborations.
• Evaluate partnership opportunities based on brand alignment, audience relevance, visibility and business potential. 4. Seasonal Campaigns & Brand Storytelling
• Develop PR and activation strategies around key occasions such as Valentine's Day, Mother's Day, festive celebrations, weddings and other gifting moments.
• Create innovative campaign concepts connecting flowers with relationships, celebrations, culture and contemporary lifestyles.
• Maintain a proactive calendar of brand launches, PR activities, collaborations and editorial opportunities.
• Collaborate with internal marketing, creative and business teams to ensure consistent brand storytelling. 5. Budget Management & Agency Coordination
• Manage PR, campaign, event and partnership budgets while ensuring cost efficiency.
• Brief and coordinate with PR agencies, production houses, vendors,



venues and external partners.
• Negotiate commercial terms and vendor costs without compromising brand quality.
• Independently manage multiple projects, ensuring timelines, budgets and deliverables are met. 6. Campaign Measurement & Reporting
• Track media coverage, campaign reach, engagement and overall activation performance.
• Evaluate brand partnerships and experiences against defined brand and business objectives.
• Prepare post-campaign reports highlighting outcomes, insights and recommendations.
• Use performance insights to improve future PR campaigns, collaborations and brand experiences. Desired Candidate Profile
• 5–7 years of relevant experience in PR, brand communications, brand partnerships or experiential marketing.
• Prior experience working with a reputed PR agency is highly preferred.
• Experience handling luxury, lifestyle, fashion, beauty, hospitality or premium consumer brands.
• Strong network of media contacts across print, digital, lifestyle and luxury publications.
• Proven experience in independently managing PR campaigns, brand collaborations and events.
• Excellent communication, content writing, pitching, presentation and negotiation skills.
• Strong creative sensibility, aesthetic judgement and understanding of luxury consumers.
• Ability to manage budgets, external partners, multiple projects and tight deadlines.
• A proactive, resourceful and commercially aware professional who can take ownership from ideation to execution. Why Join Interflora? An prospect to shape the voice and presence of a luxury brand through compelling storytelling, meaningful partnerships and distinctive brand experiences. Take ownership of creative initiatives, work with exciting lifestyle and luxury brands, and bring innovative ideas to life from concept to execution.

📌 PR & Brand Partnerships Manager (Mumbai)
🏢 Interflora India
📍 Mumbai