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Location:
Delhi NCR (HQ), with regular market travel ?

Experience:
6-10 years in FMCG sales, with at least 3 years in General Trade ? Employment type: Full-time

Key Responsibilities
• Drive primary and secondary sales across the GT channel (distributors, wholesalers, retailers, kirana stores)
• Build and manage a network of sub-distributors and super stockists across Delhi, UP, Punjab, Haryana, Uttarakhand, HP, J&K; and Bihar
• Expand numeric and weighted distribution in existing and new markets
• Achieve monthly, quarterly and annual sales targets
• Lead, train and monitor the sales team, including ASMs and field executives
• Ensure strong shelf visibility, merchandising and in-store availability
• Track competitor activity, pricing and market trends, and share regular insights
• Manage trade schemes, claims, and receivables with discipline
• Coordinate with supply chain and import teams for stock planning and timely availability
• Prepare MIS reports, sales forecasts and market expansion plans What We’re Looking For
• Proven track record in FMCG General Trade, ideally in food,



beverages or imported products
• Strong understanding of North India’s distribution ecosystem and trade dynamics
• Excellent negotiation, relationship-building and team-leadership skills
• Comfortable with data, Excel and sales reporting
• Self-starter who is hungry to build a brand and a market
• Graduate required; MBA preferred Good to Have
• Experience with imported or fast-growing FMCG brands
• Existing relationships with distributors and wholesalers in the region
• Exposure to Up-to-date Trade and e-commerce coordination

What We Offer
• Competitive salary plus performance-linked incentives with annual CTC of Rs. 9 Lakhs
• Opportunity to build a high-growth imported food brand in India
• Direct access to leadership and a fast decision-making culture
• Strong career growth in a multi-generational, trade-driven business #Hiring #SalesManager #FMCGJobs #GeneralTrade #DelhiNCR #FMCGSales #SalesJobs #JobOpening #ImportedFoods

📌 Sales Manager General Trade (India)
🏢 Modern Enterprises
📍 India