Digital Marketing Manager (Mumbai)

Digital Marketing Manager (Mumbai)

05 Nov
|
Bloomingdale Public Relations
|
Mumbai

05 Nov

Bloomingdale Public Relations

Mumbai

About us
Bloomingdale Public Relations isn’t just another PR agency, we are strategic storytellers dedicated to transforming narratives into impactful conversations. Bloomingdale PR is a results-driven, full-service communications consultancy headquartered in Mumbai, with a growing presence across India, Southeast Asia, and the GCC. Over the years, we have partnered with more than 200 brands across diverse sectors, becoming a trusted name for those seeking authentic connections, meaningful engagement, and measurable results. Reports To: CEO

About the Role
We are looking for a sharp, proactive Digital Marketing Manager who can build and scale our agency’s digital footprint while driving thought leadership for our high-profile executive clients. Role Overview: This is a hybrid digital strategy role combining in-house brand growth and executive thought leadership services. You will own Bloomingdale PR’s social media channels (Instagram, LinkedIn, X), run targeted performance campaigns to generate qualified inbound agency leads, and manage personal LinkedIn branding for our C-suite and founder clientele.

Key Responsibilities
1. In-House Social Media Management & Brand Building
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• Own end-to-end strategy, content calendar, and publishing across the agency’s social channels (primarily Instagram and LinkedIn).
• Ideate, script, and oversee creative assets (reels, carousels, case study breakdowns, PR wins, agency culture).
• Increase organic reach, engagement, and follower growth through proactive community management and industry trend-jacking. 2. Paid Performance & Inbound Lead Generation
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• Design, set up, and optimize paid ad campaigns (primarily LinkedIn Ads and Meta Ads) focused on B2B lead generation.
• Build high-converting funnels, landing page recommendations, and audience targeting parameters to attract founders, CMOs,



and marketing heads.
• Monitor ad spend, cost per lead (CPL), and conversion rates; provide regular ROI reporting to leadership. 3. C-Suite LinkedIn Management (Client Services)
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• Act as an executive ghost writer and LinkedIn strategist for selected C-suite and founder clients.
• Translate media placements, PR features, industry perspectives, and executive milestones into compelling, authoritative LinkedIn posts.
• Build out monthly executive content calendars, oversee visual assets, manage audience engagement, and track connection growth. 4. Analytics & Strategy
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• Track performance KPIs across organic social, paid ad funnels, and executive client accounts.
• Deliver monthly performance decks detailing lead pipeline, content engagement, and strategic optimizations. What We Are Looking For:
•

Experience:
3 to 6 years of digital marketing experience, ideally within a B2B service agency, PR agency, or corporate communications setting.
• Performance Marketing Expertise: Proven track record running paid LinkedIn and Meta campaigns specifically for lead generation (not just vanity engagement).
• Creative Eye: Competence with design and editing workflows (tools like Canva, Figma, Adobe Suite, or CapCut) to produce clean visual and short-form video assets.
• Client-Facing Composure: High EQ, professionalism, and discretion required when handling communications and content for high-profile executive clients. Preferred

Qualifications:
• Familiarity with PR workflows and how earned media integrates into paid and social distribution.
• Experience using B2B growth tools (e.g., Apollo, HubSpot, Taplio, Buffer, Meta Ads Manager, LinkedIn Campaign Manager).

What We Offer
• High autonomy and ownership over the agency’s digital presence.
• Exposure to top-tier founders, corporate leaders, and brand executives.

📌 Digital Marketing Manager (Mumbai)
🏢 Bloomingdale Public Relations
📍 Mumbai

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