About The Ethical TraderThe Ethical Trader is a financial education and market intelligence platform focused on trading education, qualified mentorship, market analysis and trading technology. We are expanding our global presence and looking for a Freelance Digital Marketing & Client Acquisition Specialist to help us acquire clients across India, the Middle East and the United States. Role OverviewWe are looking for a performance-driven digital marketer who can independently develop and execute marketing strategies, generate qualified leads and convert prospects into customers for our mentorship and account management services. Our target audience includes individuals interested in:
• Indian Stock Market: Equity trading, Futures & Options (F&O;), and derivatives.
• Forex Trading: Foreign exchange markets and currency trading.
• Cryptocurrency: Digital assets and cryptocurrency markets. The ideal candidate should understand these audiences and know how to reach potential clients through targeted digital marketing campaigns. Target Markets
• India
• Middle East (UAE, Saudi Arabia, Qatar, etc.)
• United States

Key Responsibilities
• Develop and execute digital marketing strategies for international client acquisition.
• Generate qualified leads for trading mentorship and account management services.
• Plan, launch and optimise Meta Ads and Google Ads campaigns.
• Build lead-generation funnels and conversion-focused landing pages.
• Manage social media marketing across Instagram, Facebook and LinkedIn.
• Identify and target potential clients interested in Indian equities, F&O;, Forex and Cryptocurrency.
• Develop market-specific campaigns tailored to different geographical audiences.
• Track campaign performance, cost per lead,



conversion rates and customer acquisition costs.
• Experiment with new marketing channels and growth strategies.
• Collaborate with the business team to improve lead quality and client conversions. Required Skills & Experience
• 2+ years of experience in digital marketing or performance marketing.
• Hands-on experience with Meta Ads and Google Ads.
• Proven experience in lead generation and customer acquisition.
• Understanding of sales funnels and conversion optimisation.
• Experience with international audience targeting.
• Strong analytical and communication skills.
• Understanding of financial markets, particularly Indian equities, F&O;, Forex or Cryptocurrency, is highly preferred.
• Previous experience marketing financial education, trading mentorship or FinTech services will be an advantage. Engagement Details
• Employment: Freelance / Independent Contractor
• Work Arrangement: Fully Remote
• Target Markets: India, Middle East and United States
• Target Audience: Equity, F&O;, Forex and Cryptocurrency traders
• Compensation: Negotiable based on experience and engagement model.
• Engagement: Performance-oriented. What We ExpectWe are looking for someone who takes ownership of growth, understands customer acquisition and can translate marketing efforts into measurable business outcomes. If you have the expertise to help us expand internationally and acquire relevant clients, we'd love to connect. Apply Now: Share your portfolio, previous campaign results and relevant experience. Website: https://theethicaltrader.in Note: All marketing activities must comply with applicable financial advertising, trading promotion and investment-services regulations in the respective target markets. No guaranteed returns or misleading performance claims.

📌 Digital Marketing (India)
🏢 The Ethical Trader
📍 India