About Sinclairs Sinclairs Hotels & Resorts is one of eastern India's most established hospitality names, operating nine properties across the country's hills, plains and coastline, from Himalayan resorts to a beachfront hotel in the Andamans. We are a listed, debt-free group with a strong cash position, now in an active expansion phase and transforming how we run: our commercial discipline, our people systems and our technology. The Role You will be a founding member of the group's marketing function, with a mandate to build it: the brand, the demand engine, the direct-booking channel and the team. We measure marketing on what it does to occupancy, rate and direct-booking share, not on impressions. You will own the marketing budget, make the case for spend and be held to what it returns. Two things make this different from a conventional hotel marketing seat. We want a D2C operator who has owned a funnel from first touch to repeat purchase and knows CAC, LTV and retention. And we want someone who will build and run marketing with AI agents doing much of the work, so a small team does what used to take a large one. What You'll Own
• Brand positioning and visual identity across nine properties and every touchpoint
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- Direct bookings run as a D2C business: full funnel from acquisition to booking to repeat stay, measured by property and channel
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- Performance marketing, search, social, email,



CRM campaigns, PR and partnerships, planned against occupancy gaps
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- AI agents for research, content, campaign ops, personalisation, review response and reporting, with the right guardrails
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- The marketing dashboard: cost per booking, direct share, channel ROI, repeat rate
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- Building the team and managing agencies until in-house capability exists
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- Destination-level marketing with general managers; launch marketing for new properties What We're Looking For
• Has owned marketing for a services business, brand or line with at least Rs 50 crore in annual revenue, with results to show
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- Hands-on D2C

experience:
acquired and retained customers directly, managed to CAC, conversion, LTV and retention
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- Has built or run AI-agent or agentic workflows in marketing, not just used AI tools
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- 4+ years in marketing across brand and performance; hotels/hospitality preferred, other services industries welcome
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- Has hired, led or built a team, or is clearly ready to
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- Robust analytical fluency; excellent communication and brand judgement
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- Based in Mumbai or Kolkata, willing to travel regularly to the properties Where This Goes Founding seat in a function that will grow with the group; progression to DGM and GM Marketing.

📌 AGM - Marketing (Kolkata)
🏢 Sinclairs Hotels & Resorts
📍 Kolkata