At Coridors, we’re looking for a proactive and creative Digital Marketing Specialist to plan and execute campaigns that strengthen brand awareness, generate qualified leads, and support business growth. The ideal candidate will bring hands-on experience across digital channels, campaign and lead management, CRM, and performance marketing, with an interest in SEO and AI-driven search visibility.

Key Responsibilities
• Plan, execute, and manage integrated digital marketing campaigns across email, search, social media, and other relevant channels.
• Develop campaign plans, timelines, budgets, audience segments, and performance goals.
• Monitor campaign performance, identify opportunities for improvement, and optimise campaigns to improve engagement, conversions, and ROI.
• Coordinate with internal teams and external partners to deliver campaigns on time and to a high standard.
• Prepare weekly and monthly campaign reports with insights and recommendations.
• Develop and manage lead-generation campaigns to attract and convert relevant prospects.
• Manage lead capture, segmentation, qualification, follow-up, nurturing, and re-engagement.
• Retarget website visitors and inactive leads through relevant channels, including email, WhatsApp, and paid advertising.
• Work with the sales team to support timely follow-up, improve lead quality, and strengthen conversion rates.
• Track lead progression through the marketing and sales funnel and identify opportunities to improve conversion.
• Plan, launch, manage, and optimise Google Ads campaigns, including search and remarketing.
• Conduct keyword research, develop ad copy, manage audience targeting, and monitor campaign budgets.




• Create and optimise landing pages in collaboration with relevant teams.
• Track campaign performance and recommend changes based on cost, conversion, and ROI.
• Manage paid campaigns across other relevant search and social media platforms as needed.
• Develop and implement SEO strategies, including keyword research, on-page and technical optimisation, content optimisation, and link-building.
• Support AEO and GEO initiatives to improve brand discoverability across AI-powered search and answer platforms, including ChatGPT, Google AI Overviews, Gemini, and Perplexity.
• Optimise content for conversational and question-based searches.
• Support structured data and schema markup, entity visibility, and authoritative brand mentions.
• Monitor search and AI visibility, identify content gaps, and recommend improvements.
• Plan and manage email campaigns, including content, audience lists, segmentation, automation, and performance analysis.
• Develop nurture, drip, follow-up, and re-engagement campaigns aligned with the customer journey.
• Research content ideas and collaborate with design and marketing teams to deliver relevant campaign assets.
• Manage and optimise the CRM to support lead tracking, customer relationships, and lifecycle marketing.
• Maintain lead records, segmentation, pipeline tracking, and follow-up processes.




• Support the integration of website forms, email, WhatsApp, and other lead sources into the CRM.
• Build and maintain automated workflows for lead assignment, nurturing, reminders, and re-engagement.
• Monitor CRM and funnel performance and use data to improve lead management and conversion.
• Monitor website, campaign, search, and AI visibility performance using analytics and marketing tools.
• Track key performance indicators and provide actionable recommendations.
• Use data to identify trends, troubleshoot underperforming campaigns, and improve marketing effectiveness. Qualifications
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Relevant experience in digital marketing, campaign management, lead generation, and performance marketing.
• Demonstrated experience managing Google Ads campaigns and analysing campaign results.
• Experience with SEO, SEM, email marketing, CRM, and marketing automation.
• Familiarity with AEO, GEO, AI search, and AI discoverability.
• Robust analytical, organisational, communication, and problem-solving skills.
• Able to manage multiple projects, prioritise effectively, and work independently as well as collaboratively.  Technical Skills
• Google Ads
• Google Analytics and Google Search Console
• SEO tools such as SEMrush, Ahrefs, or Moz
• CRM platforms, preferably Zoho CRM
• Email marketing and marketing automation platforms
• Social media advertising platforms
• Reporting and spreadsheet tools
• Basic HTML and CSS is an advantage
• Microsoft Office and Google Workspace

📌 Digital Marketing Specialist (India)
🏢 Coridors
📍 India