About Perceptions Branding: Perceptions is a strategy-driven branding, design, and marketing agency specialising in planning, designing, and executing impactful brand experiences. As a boutique agency with over 4 years of industry experience and a growing portfolio of 350+ clients, we help businesses build distinctive brand identities and strengthen their digital presence through creative, results-oriented strategies. We are looking for a energetic and result-driven Digital Marketing Specialist to join our growing team and take ownership of end-to-end digital marketing initiatives. Role Overview: As a Digital Marketing Specialist, you will be responsible for planning, executing, and optimising digital marketing campaigns across multiple platforms. The ideal candidate should have hands on experience in social media management, performance marketing, Meta and Google Ads, Shopify website development, and AI-driven marketing integrations. You should be equally comfortable with creative strategy, campaign execution, performance analysis, and client coordination.

Key Responsibilities
• Develop and execute end-to-end digital marketing strategies aligned with business and client objectives.
• Plan, manage, and optimise paid advertising campaigns across Meta Ads and Google Ads.
• Manage social media platforms, including content planning, scheduling, audience engagement, and performance tracking.
• Develop and implement performance marketing strategies to drive brand awareness, engagement, leads, and conversions.
• Build, customize, and manage Shopify websites and support website development initiatives.
• Explore and implement AI-powered tools and integrations to improve marketing efficiency and campaign performance.
• Monitor website traffic,



campaign performance, and key marketing metrics using relevant analytics tools.
• Analyze campaign data, generate performance reports, and recommend actionable improvements.
• Collaborate with internal creative, branding, and design teams to deliver integrated marketing campaigns.
• Coordinate with clients, understand their requirements, and ensure timely execution of marketing deliverables. Required Skills &

Qualifications:
• Proven experience in Digital Marketing, Social Media Marketing, and Performance Marketing.
• Hands-on experience managing Meta Ads and Google Ads campaigns.
• Knowledge of Shopify website development, customization, and management.
• Experience with AI-powered marketing tools, integrations, and automation.
• Understanding of SEO, web analytics, audience targeting, and conversion optimization.
• Strong analytical, problem-solving, and decision-making abilities.
• Excellent verbal and written communication skills in Hindi and English.
• Ability to manage multiple projects, meet deadlines, and work independently in a remote environment.
• Prior experience in a branding, advertising, or digital marketing agency will be an added advantage. What we are looking for:
• We are looking for someone who is proactive, creative, analytical, and passionate about digital marketing. Someone who can take ownership of campaigns, experiment with new tools and strategies, and deliver measurable results.
• If you enjoy working in a fast-paced creative environment and turning marketing strategies into meaningful business outcomes, we'd love to hear from you Interested candidates can share their updated resume along with relevant work samples, campaign portfolios, or case studies.

📌 Digital Marketing Specialist (India)
🏢 Perceptions Branding
📍 India