Company Description Tovance is a software development and digital product company that delivers end-to-end solutions for startups and enterprises. The team specializes in building scalable web and mobile applications with a strong emphasis on performance, usability, and sustainable growth. Core service areas include product development, experience design, and technology consulting. Tovance collaborates closely with clients to align each solution with specific business goals and to achieve measurable, data-driven outcomes. This approach offers professionals the opportunity to work on diverse, impact-focused digital products across industries. Role Description The Digital Marketing Specialist will manage and optimize online marketing initiatives to support Tovance’s growth and client success. Day-to-day responsibilities include planning and executing digital campaigns, managing social media channels, tracking performance metrics, and using web analytics to improve campaign effectiveness. The specialist will collaborate with product, design, and sales teams to align messaging with business objectives and ensure consistent brand communication across platforms. This is a remote contract role,



requiring proactive communication, strong organizational skills, and the ability to work independently while meeting deadlines. Qualifications
• Strong skills in Digital Marketing and Online Marketing, with experience planning and executing multi-channel campaigns.
• Proficiency in Social Media Marketing, including content planning, audience engagement, and platform-specific best practices.
• Ability to use Web Analytics tools to track performance, interpret data, and optimize campaigns based on insights.
• Excellent Communication skills for collaborating with cross-functional teams and crafting transparent, compelling messages.
• Experience with SEO/SEM, email marketing, and marketing automation platforms is beneficial.
• Familiarity with A/B testing, conversion rate optimization, and performance reporting.
• Ability to work effectively in a remote environment, manage multiple projects, and meet deadlines.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.

📌 Digital Marketing Specialist (India)
🏢 Tovance
📍 India