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Job Description
Associate Director – Growth & Marketing Company: AstroLive

Experience:
5+ Years

Location:
Bengaluru Employment Type: Full time Industry: Astrology / Consumer Internet / Mobile Applications ## About AstroLive AstroLive is a digital astrology platform connecting users with experienced astrologers through live consultations, 1:1 audio/video calls and paid chat services. We are building a scalable consumer platform focused on personalised astrology experiences, user engagement and paid consultations. ##

About the Role
We are looking for an experienced Associate Director – Growth & Marketing to lead and scale user acquisition, performance marketing and revenue growth for AstroLive. The candidate will own the complete growth funnel, from acquiring new users to converting them into paying customers and improving repeat purchases and lifetime value. We are looking for someone with hands-on experience scaling mobile applications, managing substantial advertising budgets and delivering measurable growth. ##

Key Responsibilities
1. Performance Marketing & User Acquisition
- Plan, execute and scale campaigns across Google Ads, Meta Ads and other acquisition channels.
- Drive Android and iOS app installs at optimised CPI and CAC.
- Manage advertising budgets and maximise ROAS.
- Develop user acquisition strategies across India and international markets.
- Identify new acquisition channels and growth opportunities. 2. Revenue Growth & Monetisation
- Drive conversion of free users into paying customers.
- Increase first-time purchases and repeat consultations.
- Develop campaigns to increase wallet recharge, paid calls and paid chat transactions.
- Improve ARPU, ARPPU, LTV and overall revenue per user.
- Develop reactivation campaigns for dormant and inactive users. 3. Growth Strategy & Retention




- Own the complete user lifecycle: acquisition, onboarding, activation, retention and monetisation.
- Improve D1, D7 and D30 retention.
- Design referral, promotional and incentive-based campaigns.
- Build growth experiments and A/B testing frameworks.
- Work with product teams to improve onboarding and payment conversion. 4. Analytics & Attribution
- Track and analyse campaign performance using AppsFlyer, Adjust, Singular or similar platforms.
- Monitor CPI, CAC, ROAS, LTV, retention and revenue attribution.
- Build performance dashboards and growth reports.
- Identify opportunities to improve marketing efficiency and profitability. 5. Creative & Influencer Marketing
- Lead performance creative strategy for video ads, UGC and social media campaigns.
- Work with creative teams to develop high-converting advertising content.
- Build influencer and affiliate marketing partnerships.
- Continuously experiment with new ad formats, creatives and messaging. 6. Team & Leadership
- Lead and manage the growth and performance marketing team.
- Manage advertising agencies and external marketing partners.
- Own marketing budgets, growth targets and execution plans.
- Collaborate with product, engineering, operations and business teams. ## Required Qualifications & Experience
- Minimum 5+ years of experience in Growth Marketing, Performance Marketing or User Acquisition.
- Proven experience scaling Android and iOS mobile applications.




- Strong hands-on experience with Google Ads and Meta Ads.
- Experience managing significant monthly advertising budgets.
- Strong understanding of mobile app attribution and analytics.
- Experience with AppsFlyer, Adjust, Singular or similar platforms.
- Strong understanding of CPI, CAC, ROAS, LTV, ARPU and retention metrics.
- Experience in conversion optimisation and revenue-focused marketing.
- Ability to independently develop and execute growth strategies. ## Preferred Experience
- Experience in astrology, gaming, social media, dating, live streaming, entertainment or other consumer subscription/transaction-based applications.
- Experience with wallet-based monetisation and in-app purchases.
- Experience growing platforms with paid consultations, calls, chat or other transaction-based services.
- Experience in influencer marketing, affiliate marketing and referral campaigns. ## Key Performance Indicators The candidate will be responsible for:
- New user acquisition and app installs.
- Cost per install (CPI) and customer acquisition cost (CAC).
- Free-to-paid user conversion.
- First wallet recharge conversion.
- Repeat purchase and consultation rate.
- DAU, MAU and user retention.
- Revenue growth and ROAS.
- Customer lifetime value (LTV).
- Marketing spend efficiency and profitability. ## Ideal Candidate Profile We are looking for a growth-oriented professional who understands how to build and scale a mobile-first consumer business. The ideal candidate should be equally comfortable with advertising platforms, marketing analytics, creative strategy and revenue optimisation. This is not just a campaign management role. We are looking for someone who can take ownership of AstroLive's growth, scale paying users and directly contribute to business revenue

📌 Associate Director – Growth (India)
🏢 AstroLive®
📍 India