Job Description
– Graphic Designer Company: Stovekraft Limited Department: Marketing

Location:
Bengaluru, Karnataka

Experience:
2–4 Years Qualification: Bachelor's Degree / Diploma in Graphic Design, Visual Communication, Fine Arts or related field. Role Overview Stovekraft is looking for a creative and detail-oriented Graphic Designer to join its Marketing team. The role involves developing engaging visual content for the company's brands, Pigeon and Gilma, across digital, social media, e-commerce, retail and offline marketing channels. The candidate will translate marketing requirements into creative designs that strengthen brand identity, product communication, and customer engagement.

Key Responsibilities
1. Creative Design & Brand Communication
• Design creative assets for Pigeon and Gilma across various marketing platforms.
• Develop social media creatives, digital advertisements, banners, brochures, catalogues and promotional materials.
• Create product-focused designs that highlight features, benefits, and key USPs.
• Ensure consistency in brand identity, visual guidelines, typography and design standards. 2. Digital & Social Media Creatives
• Design creatives for Instagram, Facebook, LinkedIn, YouTube and other digital platforms.
• Develop campaign creatives for product launches, festive promotions and marketing campaigns.
• Create engaging visual content, infographics, GIFs and basic motion graphics.
• Collaborate with the marketing team to execute digital marketing campaigns. 3. Product & E-commerce Design
• Design product listing images, infographics, banners and A+ content for e-commerce platforms.
• Create product comparison charts, feature highlights and promotional creatives.
• Work on product catalogues, packaging designs and product communication materials.
• Ensure visual consistency and accuracy across online product listings. 4. Retail & Offline Marketing
• Develop point-of-sale (POS) materials, standees, posters,



danglers and in-store branding creatives.
• Design marketing collaterals for retail stores, dealer networks and trade promotions.
• Support exhibition, event and product launch requirements.
• Coordinate with vendors and printers for final artwork, production and quality checks. 5. Coordination & Execution
• Work closely with the marketing, brand, product and e-commerce teams to understand creative requirements.
• Manage multiple design projects and ensure timely delivery.
• Incorporate feedback and revise designs based on campaign and business requirements.
• Maintain an organised library of design assets and creative files. Desired Candidate Profile
• 2–4 years of experience in graphic design, preferably in FMCG, consumer durables, retail or lifestyle brands.
• Strong portfolio demonstrating digital, print and branding design capabilities.
• Proficiency in Adobe Photoshop, Illustrator and InDesign.
• Knowledge of Canva, Adobe Premiere Pro and After Effects will be an added advantage.
• Understanding of typography, colour theory, layout, visual hierarchy and brand guidelines.
• Basic knowledge of video editing and motion graphics preferred.
• Strong creativity, attention to detail and time management skills.
• Ability to work in a quick-paced environment and manage multiple projects simultaneously. Key Performance Indicators (KPIs)
• Timely delivery of creative requirements.
• Quality and creativity of marketing designs.
• Brand guideline adherence and visual consistency.
• Accuracy of product communication and e-commerce creatives.
• Execution of marketing campaigns and promotional materials.
• Turnaround time for design revisions.
• Internal stakeholder satisfaction. Ideal Candidate: A creative professional with a strong visual design sensibility and the ability to translate marketing ideas into impactful creatives. Experience in designing for consumer brands, product marketing, e-commerce and retail promotions will be highly preferred.

📌 Senior Executive (Bengaluru)
🏢 Stovekraft
📍 Bengaluru