Job Description
- Performance Marketing Specialist Company: ISTA Spaces

Location:
HSR Layout, Bengaluru Department: Marketing

Experience:
2–4 Years Employment Type: Full-Time Job Summary We are looking for a result-oriented Performance Marketing Specialist to plan, execute, and optimise digital advertising campaigns across multiple platforms. The candidate will be responsible for generating quality leads, improving campaign performance, managing advertising budgets, and driving customer acquisition for our real estate projects.

Key Responsibilities
• Plan, execute, and manage paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other digital platforms.
• Generate high-quality leads for real estate projects through targeted digital campaigns.
• Manage campaign budgets and optimise spending to achieve maximum ROI.
• Monitor and improve CPL, CPA, CTR, conversion rates, and lead quality.
• Conduct audience research, keyword research, and competitor analysis.
• Develop and implement retargeting and remarketing strategies.
• Coordinate with the creative and content teams for ad creatives, banners, videos, and landing pages.
• Analyse campaign performance and prepare daily, weekly, and monthly reports.
• Conduct A/B testing of ad creatives, audience segments, and campaign strategies.
• Work closely with the sales and CRM teams to track lead conversion and improve campaign effectiveness.




• Stay updated with the latest digital marketing trends, tools, and advertising policies. Required Skills
• Strong hands-on experience with Google Ads and Meta Ads Manager.
• Knowledge of Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking.
• Experience in lead generation and performance marketing.
• Understanding of real estate digital marketing is preferred.
• Knowledge of landing page optimisation and remarketing campaigns.
• Strong analytical, reporting, and problem-solving skills.
• Ability to manage multiple campaigns and advertising budgets. Educational Qualification
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Relevant certifications in Google Ads or Meta Blueprint will be an added advantage. Key Performance Indicators (KPIs)
• Quality lead generation.
• Cost per Lead (CPL) optimisation.
• Campaign ROI and conversion performance.
• Lead-to-site-visit conversion.
• Advertising budget utilisation.
• Campaign performance and reporting accuracy. Preferred Candidate A proactive digital marketing professional with robust analytical skills, a performance-driven mindset, and the ability to generate qualified leads for real estate projects. Interested candidates can share their updated resumes through Naukri or contact the ISTA Spaces HR team.

📌 Performance Specialist (Bengaluru)
🏢 Ista Spaces
📍 Bengaluru