About the Role
We are looking for a results-driven and analytical Search Engine Marketing Specialist to manage and optimise paid search campaigns across international markets. The candidate will be responsible for driving qualified website traffic, generating sales and business leads, improving conversion rates, and maximising the return on advertising spend. The ideal candidate should have hands-on experience in Google Ads, Google Shopping, Performance Max, keyword research, conversion tracking and performance marketing, preferably in e-commerce, fitness equipment, sporting goods or consumer products.

Key Responsibilities
1. Google Ads & Paid Search Management
• Plan, create, execute and manage Google Ads campaigns across international markets.
• Manage Search, Display, Shopping, Performance Max and remarketing campaigns.
• Conduct keyword research and identify high-intent commercial keywords.
• Develop effective ad copies, headlines, descriptions and extensions.
• Manage campaign budgets, bidding strategies and audience targeting.
• Continuously optimise campaigns to improve conversions and reduce customer acquisition costs. 2. Analytics & Performance Tracking
• Set up and manage conversion tracking using Google Tag Manager and Google Analytics 4.
• Monitor campaign performance and analyse key metrics.
• Track impressions, clicks, CTR, CPC, conversion rates, CPA and ROAS.
• Prepare weekly and monthly performance reports.
• Analyse customer behaviour and identify opportunities for campaign improvement.
• Ensure accurate tracking of e-commerce purchases,



enquiries and other key conversions. 3. Remarketing & Customer Acquisition
• Develop remarketing campaigns to re-engage website visitors and abandoned-cart customers.
• Build audience segments based on customer behaviour and purchase intent.
• Develop strategies to increase repeat purchases and customer lifetime value.
• Collaborate with the SEO, social media and content teams to improve overall digital marketing performance. 6. Competitor & Market Research
• Monitor competitors' paid advertising strategies and promotional campaigns.
• Identify new keyword opportunities and emerging market trends.
• Research international markets and customer search behaviour.
• Recommend recent advertising strategies to improve market penetration and sales growth. Required Skills & Qualifications
• 2–5 years of hands-on experience in Search Engine Marketing and PPC advertising.
• Strong expertise in Google Ads and Google Analytics 4.
• Experience with Google Merchant Center and Google Shopping campaigns.
• Knowledge of Performance Max and remarketing campaigns.
• Strong understanding of keyword research and search intent.
• Experience with Google Tag Manager and conversion tracking.




• Understanding of e-commerce marketing and lead generation.
• Strong analytical, reporting and problem-solving skills.
• Excellent written English and advertising copywriting skills.
• Ability to manage advertising budgets and deliver measurable business results. Preferred Qualifications
• Experience in international e-commerce marketing.
• Experience in fitness equipment, sporting goods, home appliances or similar product categories.
• Experience with Meta Ads and cross-platform remarketing.
• Understanding of landing page optimisation and CRO.
• Experience managing high-volume product catalogues and shopping feeds. Key Performance Indicators (KPIs) The candidate will be evaluated based on:
• Return on Ad Spend (ROAS).
• Cost per Acquisition (CPA).
• Online revenue generated through paid campaigns.
• Number of qualified commercial leads generated.
• Conversion rate improvement.
• Cost per qualified lead.
• Shopping campaign performance.
• Advertising budget utilisation and profitability.

What We Offer
• Opportunity to work with an international fitness and sporting goods business.
• Exposure to multiple international markets.
• Opportunity to manage and scale performance marketing campaigns.
• Performance-driven working environment.
• Career growth opportunities.

How to Apply
Interested candidates can share their updated CV along with details of their Google Ads experience, campaigns managed, advertising budgets handled and measurable results achieved.

📌 Search Engine Marketing (Kochi)
🏢 Active Fitness Store
📍 Kochi