Job Description
– D2C Lead – Growth & Business SEREKO | Sush Essentials Pvt. Ltd. About SEREKO SEREKO is India’s first Psychodermatology skincare brand, built at the intersection of skincare, wellness, and mental wellbeing. Our products are designed to address the visible effects of stress on the skin through science-backed formulations and holistic wellness solutions. Role Overview We are looking for a commercially driven and entrepreneurial D2C Lead to own and scale SEREKO's direct-to-consumer business. The role will be responsible for driving website revenue, customer acquisition, conversion, retention, and profitability while building a scalable D2C growth engine. The ideal candidate should have hands-on experience in scaling D2C brands, managing digital growth channels, optimizing website performance, and owning business outcomes.

Key Responsibilities
1. D2C Business & Revenue Growth
• Own end-to-end D2C revenue, growth targets, and business performance.
• Develop and execute strategies to scale website sales, average order value (AOV), and repeat purchases.
• Manage D2C budgets, revenue forecasting, and profitability.
• Drive product assortment, pricing, promotional strategies, and seasonal campaigns. 2. Performance Marketing & Customer Acquisition
• Plan and optimize customer acquisition strategies across Meta, Google, and other relevant digital channels.
• Work closely with performance marketing teams and agencies to improve CAC, ROAS, and overall marketing efficiency.
• Identify growth opportunities through campaign analysis, audience segmentation, and experimentation. 3. Website & Conversion Rate Optimization
• Own the performance of SEREKO's D2C website, including user experience, product pages, landing pages, checkout, and conversion funnels.
• Identify and implement strategies to improve website conversion rates and reduce cart abandonment.
• Collaborate with technology, design, and content teams to enhance the shopping experience. 4. CRM, Retention & Customer Experience




• Build customer retention strategies through WhatsApp, email, SMS, loyalty programs, and remarketing.
• Drive repeat purchases, customer lifetime value (LTV), and customer engagement.
• Develop customer segmentation, lifecycle campaigns, and personalized communication strategies. 5. Analytics & Business Performance
• Track and Analyze key metrics, including revenue, CAC, ROAS, AOV, LTV, conversion rate, repeat purchase rate, and contribution margin.
• Prepare regular performance dashboards and growth reports.
• Use customer insights and data to identify opportunities and improve business decisions. 6. Cross-functional Collaboration
• Work closely with Brand, Performance Marketing, Product, Supply Chain, and Customer Experience teams.
• Coordinate product launches, offers, campaigns, and inventory planning to maximize D2C growth.
• Build scalable processes and continuously test new growth initiatives. Required Qualifications & Skills
• 5–7 years of experience in D2C, e-commerce growth, digital business, or online sales.
• Prior experience with a D2C startup brand is mandatory.
• Experience in skincare, beauty, personal care, FMCG, or wellness is highly desirable.
• Solid understanding of website analytics, performance marketing, CRM, and conversion optimization.
• Hands-on knowledge of Shopify or similar e-commerce platforms and tools such as GA4.
• Strong analytical skills and understanding of D2C unit economics and profitability.
• Proven ability to drive revenue growth and improve customer acquisition and retention.
• Excellent stakeholder management, problem-solving, and execution skills. Compensation Compensation will be competitive and aligned with industry standards, relevant experience, and business-building capability. The role may also include performance-linked incentives based on revenue generation, client acquisition, account growth, and overall business performance. Job

Location:
Sector 142 Noida,(Walkable distance from 142 Aqua line Metro station) Interested candidates can email: [email protected]

📌 C Lead (Noida)
🏢 SEREKO
📍 Noida