Key Responsibilities
1. Marketing Strategy & Brand Building
• Develop and execute integrated marketing strategies aligned with business and revenue goals.
• Build and strengthen Microgravity's brand presence across digital and offline channels.
• Plan and execute campaigns around launches, offers, festivals, events, and key business initiatives.
• Identify new marketing opportunities, partnerships, and customer acquisition channels. 2. Performance Marketing
• Plan, launch, manage, and optimize campaigns across Meta Ads and Google Ads.
• Manage campaigns across B2C and B2B audiences with a focus on leads, bookings, app installs, footfall, and revenue.
• Monitor campaign performance, budgets, CAC/CPA, ROAS, conversion rates, and other key metrics.
• Work with creative teams to develop and test high-performing ad creatives, copy, audiences, and landing pages.
• Use analytics and campaign data to continuously improve marketing efficiency. 3. Social Media & Content
• Own the social media strategy across Instagram, Facebook, LinkedIn, and other relevant platforms.
• Develop content calendars and work with designers, videographers, creators, and agencies to execute content.
• Ensure consistent brand communication and visual identity.
• Track social performance and identify opportunities to improve engagement and reach. 4. Influencer & Creator Marketing
• Identify and build relationships with relevant creators and influencers.
• Plan and execute influencer campaigns, events, collaborations, and product experiences.
• Manage creator deliverables, timelines, budgets, and campaign performance.




• Develop long-term creator partnerships to strengthen brand awareness. 5. Partnerships & Activations
• Identify and execute strategic partnerships with brands, communities, corporates, schools, colleges, residential communities, and other relevant partners.
• Plan and execute offline activations, events, and experiential marketing initiatives.
• Explore new channels to increase customer acquisition and brand visibility. 6. Analytics & Reporting
• Track marketing performance across channels and prepare regular performance reports.
• Analyze customer acquisition, campaign performance, website/app analytics, and sales data.
• Translate data into actionable insights and recommendations for the leadership team.
• Maintain marketing dashboards and performance trackers. 7. Team & Vendor Management
• Coordinate with internal teams including sales, operations, and creative.
• Manage external agencies, freelancers, creators, and other marketing partners.
• Ensure timely execution of campaigns and marketing initiatives. •Take ownership of marketing timelines, budgets, and deliverables. What We Are Looking For
• 2–5 years of experience in digital marketing, growth marketing, brand marketing, or performance marketing.
• Strong hands-on experience with Meta Ads and Google Ads.




• Understanding of performance marketing metrics such as ROAS, CAC, CPA, CTR, CPC, conversion rate, and funnel performance.
• Experience in social media, content marketing, and influencer/creator marketing.
• Strong analytical and problem-solving skills.
• Ability to manage multiple campaigns and projects simultaneously.
• Strong communication and stakeholder management skills.
• A proactive, ownership-driven approach with the ability to work independently.
• Experience in D2C, consumer brands, entertainment, gaming, hospitality, retail, experiential marketing, or startups will be a plus. Good To Have
• Experience with GA4, Google Tag Manager, Meta Business Manager, Looker Studio, or similar analytics/marketing tools.
• Experience working with agencies and creative teams.
• Experience in partnership marketing and offline activations.
• Strong understanding of the Delhi NCR consumer market.
• Interest in gaming, technology, VR, entertainment, or emerging consumer experiences. Why Join Microgravity? •Own and shape the marketing function of a quick-growing experiential entertainment brand.
• Work across brand, performance, content, creators, partnerships, and growth.
• Get significant ownership and exposure to business strategy and leadership.
• Work in an exciting category at the intersection of technology, gaming, and entertainment. If you're someone who combines creativity with a strong understanding of numbers and wants to build a brand rather than simply execute campaigns, we'd love to hear from you.

📌 Assistant Manager Marketing (Gurugram)
🏢 Microgravity Ventures
📍 Gurugram