Company Description Jagan Institute of Management Studies (JIMS Rohini) is a premier institute in New Delhi offering professional education in Management and Information Technology at postgraduate and graduate levels. Established in 1993, JIMS has built a strong reputation over 32 years as one of the top PGDM/MBA colleges in Delhi and across India. Its PGDM, PGDM (IB), and PGDM (RM) programs are approved by AICTE, accredited by the National Board of Accreditation (NBA), and recognized as equivalent to an MBA by the Association of Indian Universities (AIU). The institute is widely acknowledged by government bodies, industry associations, and leading media outlets for its quality education and industry-oriented approach. JIMS is focused on developing highly skilled, professional talent for business and industry. Role Description The Paid Media Specialist will manage and optimize paid media campaigns across digital and new media platforms to support JIMS Rohini’s brand visibility, student outreach, and enrollment objectives. This is a full-time, on-site role based in New Delhi, requiring close collaboration with the marketing and admissions teams. Day-to-day responsibilities include planning media budgets, selecting appropriate channels, setting up and monitoring campaigns, analyzing performance data, and refining targeting to improve ROI.



The role involves creating and aligning campaign messages with institutional objectives, coordinating with internal stakeholders and external vendors, and ensuring consistent brand communication across platforms. The Paid Media Specialist will also track trends in education marketing and competitor activities to recommend data-driven strategies. Qualifications
• Strong media planning skills, including budget allocation, channel selection, and campaign optimization.
• Effective communication skills for coordinating with internal teams, external partners, and stakeholders.
• Marketing and recent media skills to design and manage campaigns across digital platforms and social channels.
• Research skills to analyze campaign performance, audience behavior, and market trends for continuous improvement.
• Bachelor’s degree in Marketing, Communications, Management, or a related field; postgraduate qualification is an advantage.
• Experience managing paid campaigns on platforms such as Google Ads, Meta Ads, and other digital networks.
• Ability to work with analytics tools, interpret data, and present clear, actionable insights.
• Strong organizational skills, attention to detail, and the ability to manage multiple campaigns simultaneously.
• Prior experience in education or institutional marketing is preferred but not mandatory.

📌 Paid Media Specialist (New Delhi)
🏢 Jagan Institute Of Management Studies(JIMS Rohini)
📍 New Delhi