Position Title: Public Relations Officer (PRO)

Location:
- Dayananda Sagar University (DSU), Bengaluru Job Purpose: The Public Relations Officer is responsible for developing and maintaining a positive public image of Dayananda Sagar University among students, parents, media, industry partners, government agencies, alumni, and the general public. The role involves managing media relations, institutional communications, branding initiatives, events, and stakeholder engagement activities.

Key Responsibilities
Media & Public Relations
• Develop and implement public relations strategies to enhance the university's reputation and visibility.
• Build and maintain robust relationships with print, electronic, and digital media.
• Draft and disseminate press releases, media notes, and official communications.
• Organize press conferences, media briefings, and interviews for university leadership.
• Monitor media coverage and prepare media analysis reports. Corporate Communications
• Prepare speeches, newsletters, articles, brochures, annual reports, and promotional materials.
• Ensure consistency of the university's brand identity across all communication platforms.
• Coordinate internal communications with various departments and constituent institutions. Digital & Social Media Management
• Oversee social media presence and online reputation management.
• Create engaging content for websites, social media channels, and digital campaigns.
• Monitor public feedback and respond appropriately to stakeholder concerns. Event Management
• Coordinate university events, academic conferences, seminars, convocations, cultural festivals, and industry engagements.
• Manage publicity and media coverage for institutional events.
• Liaise with external agencies, vendors, and partners for event promotions. Stakeholder Relations




• Act as the key liaison between the university and external stakeholders.
• Strengthen relationships with alumni, industry partners, government bodies, accreditation agencies, and community organizations.
• Support student recruitment and outreach initiatives through effective communication campaigns. Crisis Communication
• Assist university leadership in handling crisis situations and sensitive public communications.
• Develop communication protocols and response strategies to safeguard the institution's reputation. Qualifications
• Master's Degree in Public Relations, Mass Communication, Journalism, Marketing, Communications, or related discipline.
• Preference for candidates with certifications in Digital Marketing, Corporate Communications, or Public Relations. Experience
• 5-10 years of relevant experience in Public Relations, Corporate Communications, Media Relations, or Branding.
• Experience in Higher Education Institutions, Universities, or Educational Organizations is preferred.
• Proven track record in media engagement and strategic communications. Required Skills
• Excellent written and verbal communication skills in English; knowledge of Kannada and Hindi is desirable.
• Strong networking and interpersonal skills.
• Media relations and public speaking abilities.
• Content writing, editing, and presentation skills.
• Social media management and digital marketing knowledge.
• Event planning and stakeholder management.
• Ability to work under pressure and manage crisis communications. Key Performance Indicators (KPIs)
• Media coverage and brand visibility achieved.
• Stakeholder engagement and outreach effectiveness.
• Event publicity and participation metrics.
• Growth in digital and social media engagement.
• Timely and effective communication during university initiatives and events. DATE: 05-11-2026 DR. D. PREMACHANDRA SAGAR PRO CHANCELLOR, DSU

📌 Public Relations Officer (Bengaluru)
🏢 Dayananda Sagar University
📍 Bengaluru