Role Overview The Manager
- Content Strategy & Premium Link Building will own and scale Infidigit’s Content and Premium Backlink (PBL) business, with end-to-end accountability for business growth, profitability, delivery excellence, and capability development.

Key Responsibilities
1. Business Growth & Proposals
• Develop compelling, competitive proposals that meet client requirements, maintain healthy margins, and deliver a strong proposal win rate.
• Drive growth across new clients and existing accounts through upselling, cross-selling, and identification of current business opportunities. 2. Content Strategy & Innovation
• Strengthen Infidigit’s enterprise content strategy, service offerings, and delivery capabilities.
• Drive the adoption of AI-enabled content workflows and tools while maintaining quality, originality, accuracy, and editorial standards. 3. Client Management & Retention
• Build strong client relationships by understanding their business objectives and delivering high-quality content and link-building outcomes.
• Drive client retention and account growth while proactively addressing concerns, resolving issues and identifying opportunities for improvement. 4. Team & Delivery Management
• Manage resource allocation, capacity, utilization,



and productivity to ensure effective workload distribution and execution within estimated time and cost budgets.
• Establish operational discipline and ensure quality, and timely delivery through effective use of Odoo system and defined workflows. 5. Profitability Management
• Improve operational efficiency and profitability across Content and PBL services.
• Ensure agreed gross delivery margins are maintained through effective resource planning, cost management and delivery optimization. 6. Outsourcing & PBL Partner Management
• Identify, evaluate, and onboard reliable, high-quality, and cost-effective outsourcing.
• Expand and strengthen the PBL offering through new publisher relationships, competitive pricing, innovative approaches, and improved processes. Ideal Profile
• 3–5 years in content project management, content operations, or a related role.
• MBA or equivalent from a reputed institution preferred
• Experience managing content delivery through both internal teams and external outsourcing partners.
• Strong understanding of digital growth marketing, particularly SEO and content-led growth.
• Understanding of SEO content strategy, content architecture, editorial operations, and premium link building.
• Strong commercial acumen, stakeholder management, problem-solving, and team leadership skills.

📌 Manager - Content Strategy & Premium Link Building (Mumbai)
🏢 Smart Moves Talent Crafters
📍 Mumbai