Business Development Manager – Performance Marketing

Location:
Delhi NCR / Mumbai

Experience:
3–7 years Employment Type: Full time Industry: Digital Marketing / Performance Marketing / Advertising Function: Business Development / Sales

About the Role
We are looking for a Business Development Manager to drive new client acquisition and revenue growth for our performance marketing business. The ideal candidate will have strong experience in B2B business development within a digital/performance marketing agency, media agency, ad-tech company or related environment, with the ability to engage senior decision-makers and convert business opportunities into long-term client relationships. You will be responsible for identifying prospective clients, building a strong sales pipeline, understanding their business and marketing objectives, presenting relevant performance marketing solutions, negotiating commercials and closing deals. Our key client categories include BFSI, Healthcare, OTT/Media & Entertainment, Fintech, Consumer Internet, E-commerce and other digital-first businesses.

Key Responsibilities
1. New Business Development
• Identify and develop new business opportunities across target industries and accounts.
• Build a healthy pipeline through cold outreach, LinkedIn, email, referrals, networking, industry events and existing relationships.
• Research prospective companies, understand their business objectives and identify opportunities where performance marketing can drive measurable growth.
• Develop relationships with decision-makers across Marketing, Digital, Growth, Acquisition, Product and Business teams. 2. Sales & Revenue Ownership
• Own the complete sales cycle from prospecting and lead generation to discovery, proposal,



negotiation and closure.
• Conduct discovery meetings to understand client objectives, acquisition challenges, budgets, KPIs and decision-making processes.
• Work with internal performance marketing, strategy, creative and analytics teams to develop relevant solutions and proposals.
• Present performance marketing strategies, case studies, media plans and commercial proposals to prospective clients.
• Negotiate commercials and close new accounts while maintaining healthy business margins. 3. Industry & Solution Selling
• Develop a strong understanding of performance marketing solutions including lead generation, customer acquisition, paid media, Google Ads, Meta, programmatic, affiliate marketing, remarketing and full-funnel acquisition.
• Understand business metrics such as CPL, CPA, CAC, ROAS, conversion rate, lead quality and customer acquisition.
• Be comfortable discussing performance marketing with senior marketing and business stakeholders.
• Build deeper expertise in verticals such as BFSI, Healthcare, OTT and other high-growth digital businesses. 4. Relationship Management & Account Growth
• Build strong, long-term relationships with clients and key stakeholders.
• Identify opportunities for upselling, cross-selling and increasing account value.




• Work closely with the account management and delivery teams to ensure a smooth transition after closure.
• Stay connected with clients to identify upcoming campaigns, budgets and business requirements. 5. Pipeline & Reporting
• Maintain accurate records of leads, opportunities, proposals, follow-ups and closures in CRM.
• Track key sales metrics including pipeline value, conversion rates, revenue and sales cycle.
• Provide regular updates and forecasts to the management team.
• Consistently work towards monthly, quarterly and annual revenue targets. What We're Looking For
• 3–7 years of experience in Business Development / Sales, preferably within a digital marketing, performance marketing, media, advertising, ad-tech or mar-tech company.
• Proven experience in B2B client acquisition and closing new business.
• Strong understanding of digital marketing and performance marketing.
• Experience selling to BFSI, Healthcare, OTT, Media & Entertainment, Fintech, E-commerce or other enterprise/digital-first brands will be an advantage.
• Existing relationships with marketing, digital, growth or acquisition decision-makers will be a strong plus.
• Excellent communication, presentation and negotiation skills.
• Solid commercial understanding and ability to articulate business value rather than simply sell services.
• Ability to independently prospect, create opportunities and drive deals to closure.
• Strong follow-up discipline and pipeline management skills.
• Comfortable working with senior stakeholders and presenting to CXO/VP/Director-level audiences.
• Self-driven, target-oriented and comfortable working in a fast-paced environment. If interested, please share your resume at [email protected]

📌 Business Development Manager (India)
🏢 valueleaf services India
📍 India