Position : Program Marketing Manager

Location:
Navi Mumbai (Ghansoli)
- Hybrid Total Yrs. of

experience:
3+Yrs About Company: WebMD Health Corp., an Internet Brands Company, is the leading provider of health information services, serving patients, physicians, health care professionals, employers, and health plans through our public and private online portals, mobile platforms, and health-focused publications. The WebMD Health Network includes WebMD Health, Medscape, Jobson Healthcare Information, prIME Oncology, MediQuality, Frontline, QxMD, Vitals Consumer Services, MedicineNet, eMedicineHealth, RxList, OnHealth, Medscape Education, and other owned WebMD sites. WebMD®, Medscape®, CME Circle®, Medpulse®, eMedicine®, MedicineNet®, theheart.org®, and RxList® are among the trademarks of WebMD Health Corp. or its subsidiaries. Job

Requirements:
3-5 years of combined experience in any of the following: digital marketing-related field, i.e. digital agency, digital analytics, experience in digital marketing, including email, media, and contextual linking ● Excellent verbal and written communication skills, fundamental presentation skills, and strong attention to detail ● Solid analytical skills with the ability to complete complex calculations and forecast program delivery ● Strong organizational, project management, and relationship building skills ● Ability to work independently in a fast-paced environment while adapting to the needs of the business ● Meticulous, proactive, solution-oriented, accountable,



and result-driven ● Software knowledge of Google Analytics/Adobe Analytics (Omniture), Salesforce, Workfront, Sharepoint, Microsoft Suite, particularly MS Excel, Tableau ● Pharmaceutical marketing experience a plus S ● Proven ability to leverage AI-powered tools and analytics platforms such as Google Analytics, ChatGPT, and predictive analytics solutions to analyze market trends, customer behavior, campaign performance, and competitive insights for data-driven decision-making. ● Experience in utilizing AI for audience segmentation, performance forecasting, campaign optimization, automated reporting, and generating actionable insights to improve marketing effectiveness and ROI. Roles &

Responsibilities:
Create, execute, and optimize direct-to-consumer marketing plans to ensure traffic goals are met for promotional online programs ● Review and approve all marketing materials, including copy and creative, in development ● Ensure best practices are followed ● Closely track performance of tactics and progress of programs on a daily basis, adjusting marketing tactics as necessary to meet client objectives and contracted deliverables ● Analyze traffic of all programs and provide strategic analysis of campaigns/creative units ● Interface directly with sales and internal teams on specific program performance ● Cross-functionally manage all internal teams, including business intelligence, project management, and production teams, around tracking and reporting of marketing tactics and overall campaigns

📌 Program Marketing Manager (Navi Mumbai)
🏢 WebMD India
📍 Navi Mumbai