About the Role
We are seeking a energetic and culturally attuned leader to head Collaborations & Drops at Ethos. This role will be responsible for conceptualizing, securing, and executing high-impact brand collaborations, limited-edition launches, and cultural “drop” moments that elevate brand desirability, drive engagement, and unlock new audiences. The ideal candidate blends strategic thinking with creative instinct, has a strong network across luxury, fashion, culture, and entertainment, and understands how to build hype-driven yet brand-consistent launches.

Key Responsibilities
1. Collaboration Strategy
• Define and lead Ethos’ collaboration roadmap across luxury, fashion, design, and culture
• Identify and secure partnerships with brands, designers, artists, and cultural influencers
• Build long-term strategic alliances that enhance brand equity and relevance 2. Drops & Limited Editions
• Conceptualize and execute exclusive product drops, capsule collections, and limited-edition releases
• Work closely with brand partners and internal merchandising teams to co-create unique offerings
• Develop hype-building strategies (teasers, waitlists, exclusivity mechanics) 3. Go-to-Market & Campaign Execution
• Partner with marketing, digital, retail, and PR teams to launch integrated campaigns
• Own end-to-end execution—from ideation to launch and post-drop analysis
• Ensure consistent storytelling across all consumer touchpoints 4. Cultural & Trend Leadership
• Stay ahead of global and local trends in luxury, streetwear, and culture-driven commerce
• Translate cultural moments into relevant brand activations




• Position Ethos as a leader in curated, high-impact collaborations 5. Partnerships & Stakeholder Management
• Lead negotiations, contracts, and relationship management with partners
• Collaborate with internal teams including buying, retail, CRM, and e-commerce
• Manage external agencies and creative partners
• 6. Performance & Insights
• Define KPIs for collaborations and drops (engagement, sell-through, customer acquisition, PR impact)
• Analyze performance and refine strategies for future launches Requirements
• 8–12+ years of total experience.
• Good experience in brand collaborations, partnerships, or marketing (luxury, fashion, lifestyle, or consumer brands preferred)
• Proven track record of executing successful collaborations or product drops
• Strong network across designers, brands, creators, and cultural platforms
• Deep understanding of consumer behavior, hype culture, and premium positioning
• Excellent negotiation, storytelling, and project management skills
• Entrepreneurial mindset with high ownership and execution capability WHO SHOULDNT APPLY Note: Career stability is a mandatory screening criterion for this role. if you have been jumping roles every 2 years, this is not the place for you to interview
• Candidates must demonstrate a stable and consistent career trajectory, with a minimum tenure of 3 years with each organization being the expected benchmark.
• Candidates with frequent job changes, repeated short tenures or a pattern of moving between organizations every few months will generally not be considered suitable.

📌 Senior Manager (Gurugram)
🏢 Officially Ethos
📍 Gurugram