Title
- Director Offline Media Experience
- 10 Years Location
- Bangalore

Key responsibilities
Media Strategy & Planning
• Lead the development of integrated media strategies aligned with client business objectives.
• Design full-funnel media plans across digital, television, print, radio, OOH, and emerging platforms.
• Drive audience-first planning through consumer insights, research, and data analytics.
• Ensure media investments maximize reach, engagement, and ROI. Client Leadership
• Act as a senior strategic advisor to clients and key stakeholders.
• Build and maintain strong client relationships, identifying growth opportunities.
• Present media strategies, performance reviews, and business recommendations to senior client leadership.
• Lead annual planning, forecasting, and budget discussions. Media Activation & Performance
• Oversee media execution teams to ensure flawless campaign delivery.
• Monitor campaign performance and optimize against KPIs.
• Drive adoption of measurement frameworks, attribution models, and advanced analytics.
• Ensure continuous improvement through testing, learning, and innovation. Team Management
• Lead and mentor media planning and activation teams.
• Foster a culture of collaboration, accountability, and innovation.
• Support talent development, succession planning, and capability building.
• Manage resource allocation and team performance. Commercial & Business Growth




• Support new business pitches and strategic presentations.
• Contribute to revenue growth, profitability, and client retention.
• Identify industry trends, emerging technologies, and media opportunities.
• Develop strategic partnerships with media owners and technology platforms. Stakeholder Management
• Collaborate closely with strategy, creative, data, analytics, and client servicing teams.
• Engage with media partners, vendors, and platform representatives.
• Ensure alignment between media strategy and broader marketing objectives. Qualifications
• Bachelor's degree in Marketing, Communications, Advertising, Business, or a related field.
• Master's degree preferred. Experience
• 10-15+ years of media planning and buying experience.
• Proven experience managing integrated media campaigns across multiple channels.
• Experience leading large teams and handling enterprise-level clients.
• Robust agency or media consulting background preferred. Required Skills
• Integrated Media Planning
• Digital Marketing & Programmatic
• Performance Marketing
• Media Buying & Negotiation
• Client Relationship Management
• Strategic Planning
• Data Analytics & Measurement
• Budget Management
• Team Leadership & Mentoring
• Business Development & Pitch Management If interested please share your cv at [email protected] Current organization Designation Experience CTC ECTC Notice Period Location

📌 Media planning Director (India)
🏢 dentsu India
📍 India