Idemia Road Safety business designs, deploys, and operates road safety solutions recognized for their maturity, reliability, and large-scale performance. With nearly 150 employees worldwide — most of whom focus on R&D;, development, and deployment — and revenue approaching €80 million, we have built a solid foundation of technological expertise. Our solutions have long integrated AI and image recognition to deliver high detection accuracy, consistent operational availability, and a seamless experience for operators and authorities. Our mission is clear: help our customers make roads safer, streamline mobility, and enhance enforcement efficiency, with strong ethics and strict compliance with regulatory frameworks. Beyond technical performance, Road Safety remains a human‑scale organization where each employee can quickly see the impact of their contribution. Customer focus and teamwork are core values: communication is direct, initiative is encouraged, and collaboration is genuine. In a context of continuous innovation, we are accelerating data, analytics, and automation to anticipate needs and address challenges around the world. After a controlled internationalization phase, the business is now ready to scale, with strong growth potential internationally. Our impact is above all societal: contributing to safer roads, calmer cities, and a better collective living environment. MAIN PURPOSE OF THE ROLE The Operational Marketing Specialist is responsible for executing marketing initiatives at an operational level, ensuring campaigns, tools, and marketing activities are delivered efficiently and consistently across channels. The role focuses on implementation, coordination, and optimization of marketing operations to support business objectives, lead generation, and brand visibility.

KEY RESPONSIBILITIES
Campaign Execution
• Implement marketing campaigns across digital and offline channels in accordance with the marketing plan.




• Ensure correct deployment of marketing assets across platforms (website, email, social media, events, partners).
• Monitor campaign execution and ensure alignment with brand guidelines. Content and Asset Management
• Manage marketing assets and ensure availability of up-to-date materials.
• Coordinate production of collateral (brochures, presentations, digital content, promotional materials).
• Maintain consistency of messaging and visual identity across channels. Tools and Process Management
• Operate and maintain marketing tools such as CRM, marketing automation platforms, email marketing systems, and content management systems.
• Support data accuracy and campaign tracking setup.
• Contribute to process improvement and operational efficiency within the marketing team. Performance Monitoring and Reporting
• Track campaign performance metrics and operational KPIs.
• Prepare regular performance reports and dashboards. Event and Field Marketing Support
• Support operational delivery of trade shows, events, and promotional activities.
• Coordinate logistics, marketing materials, and on-site marketing requirements.
• Ensure alignment between event execution and marketing objectives, in line with Event Manager. PROFILE REQUIREMENT
• Master’s degree in Marketing, Communication, Business, or a related field
• Minimum 3 years’ professional experience in a marketing position, preferably in a B2B setting TECHNICAL AND SOFT SKILLS
• Excellent written and verbal communication skills in French and English
• Creative mindset and proficiency in the Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro.) for asset creation and campaign support. Video editing skills are a plus but not mandatory
• Experience with CRM tools, preferably Salesforce, for automated marketing campaign deployment and reporting
• Strong project coordination and organizational skills, capable of managing multiple campaigns simultaneously and ability to work collaboratively with cross-functional teams and strong critical sense

📌 Operational Marketing Specialist (Noida)
🏢 Idemia Public Security
📍 Noida