RENACON
Renaatus Product Private Limited (RPP Group) | Renaflex Fibre Cement Boards

JOB PROFILE
Job TitleSales & Marketing Executive Renaflex (FCB)Business UnitRenacon Renaflex Fibre Cement Board DivisionReports ToCluster Head / Area Sales Manager RenaflexLocationField-based; assigned territory / clusterEmployment TypeFull-timeTravel RequirementHigh daily market/dealer visits within territoryJob Purpose
To drive primary and secondary sales of Renaflex fibre cement board products within the assigned territory by building and managing a strong dealer/distributor network, generating market demand through on-ground brand and marketing activities, and ensuring consistent achievement of volume, revenue, and market share targets.
Key Responsibilities
Sales
Achieve monthly, quarterly, and annual primary and secondary sales targets for the assigned territory.
Identify, appoint, and onboard new dealers/distributors to expand market coverage.
¢ Manage and strengthen relationships with existing dealers, sub-dealers, carpenters, contractors, and architects.
¢ Ensure optimum stock availability and product visibility at dealer counters.
¢ Track competitor activity (Everest, Visaka, and others) pricing, schemes, and new launches and report market intelligence.
¢ Drive collections and ensure adherence to credit policy and outstanding norms.
Marketing & Brand Building
¢ Execute local marketing activities dealer meets, carpenter/mason engagement programs, site branding, van campaigns.
¢ Support influencer (carpenter/contractor/architect) engagement programs to build product pull.




¢ Coordinate with the central marketing team on local activation of campaigns, POS material deployment, and product launches.
¢ Gather and share customer feedback and market insights to support product and pricing decisions.
Reporting & Compliance
¢ Maintain accurate records of dealer visits, sales pipeline, and market data using the prescribed reporting formats/CRM.
¢ Submit periodic sales and activity reports to the Reporting Manager.
¢ Ensure adherence to company pricing, credit, and scheme guidelines in the field.
¢ Number of influencer engagement activities executed

Qualifications & Experience
¢ Full time Degree from reputed college with minimum 60% marks . Max 2-3 years sales experience. Fresher with the right attitude can also be considered
¢ Prior experience managing a dealer/distributor network is preferred.
Skills & Competencies
¢ Strong interpersonal and relationship-building skills across dealers, contractors, and influencers.
¢ Result orientation with a strong drive to achieve sales targets.
¢ Good communication skills in the local/regional language and working proficiency in English.
¢ Basic proficiency in MS Excel/Word and comfort with CRM/reporting tools.
¢ Willingness to travel extensively within the assigned territory, including rural and semi-urban markets.
¢ Two-wheeler and valid driving license (mandatory for most territories).
Growth opportunities Path
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