Job Description Area Sales Manager (ASM) – General Trade (GT)

Location: Hyderabad

Company Website: https://www.welspunliving.com/

Job Purpose

The Area Sales Manager (General Trade) will be responsible for driving business growth, achieving sales targets, expanding market penetration, and strengthening the distribution network across the assigned territory. The role involves developing and executing effective sales strategies, managing distributor relationships, ensuring strong retail presence, and leading the sales team to deliver business objectives.

The incumbent will be responsible for driving primary and secondary sales, improving market share, identifying new business opportunities, and ensuring effective execution of sales and marketing initiatives.

Key Responsibilities

- Drive primary and secondary sales to achieve monthly, quarterly, and annual business targets for the assigned territory.
- Develop and implement effective sales strategies to achieve revenue growth and improve market penetration.
- Expand the General Trade network by identifying and appointing new distributors, dealers, and retail outlets.
- Manage, strengthen, and optimize the existing distribution network to ensure effective market coverage and product availability.
- Lead, guide, and motivate the sales team, ensuring achievement of individual and overall territory targets.
- Monitor distributor performance, sales productivity, stock availability, and channel profitability.
- Develop strong relationships with distributors, dealers, retailers, and key business partners.
- Drive outlet expansion, product visibility, merchandising,



and brand presence across the assigned market.
- Identify new business opportunities and develop plans to increase market share and revenue.
- Monitor market trends, competitor activities, pricing strategies, and customer preferences to identify business opportunities.
- Ensure effective execution of current product launches, promotional schemes, and trade marketing initiatives.
- Prepare sales forecasts, territory plans, and periodic business performance reports.
- Conduct regular market visits and review sales performance to identify gaps and implement corrective actions.
- Ensure timely collection of outstanding payments and maintain healthy distributor credit management.
- Coordinate with internal teams such as Marketing, Supply Chain, Finance, and Customer Service for smooth business operations.
- Resolve distributor and retailer concerns to ensure strong channel relationships and customer satisfaction.
- Ensure adherence to company policies, sales processes, commercial guidelines, and business ethics.

Educational Qualification

- Graduation is mandatory.
- MBA/PGDM in Sales, Marketing, or Business Management is preferred.

Experience

- 5–8 years of relevant sales experience, preferably in the Textile, Home Textile,Consumer Durables, or Apparel industry.
- Prior experience in General Trade sales, distribution management, and territory business development is essential.
- Experience in handling a team of sales executives and managing distributor networks is preferred.
- Strong understanding of primary and secondary sales, market development, and channel management.

📌 Area Sales Manager (Hyderabad)
🏢 Welspun World
📍 Hyderabad