Role & responsibilities

- Generate a minimum of 30 qualified and relevant B2B business Inquiries per month aligned with the company's approved technology service offerings.
- Identify and approach potential clients, business owners, decision-makers and relevant stakeholders across domestic and international markets.
- Execute lead generation activities through LinkedIn, email campaigns, cold calling and other relevant outreach channels.
- Generate business inquiries for services including:

- Game Development
- Art & Animation Services
- Web Application Development
- Mobile Application Development
- AR/VR Solutions
- AI/ML Services
- I Gaming Services
- IoT Solutions
- Blockchain Services

- Qualify prospects by understanding their initial business requirements and potential project needs.
- Convert 100% of qualified Inquiries into scheduled meetings with the Sales team through Zoom, Google Meet, MS Teams or in-person meetings, wherever applicable.
- Share preliminary client requirements and prospect information with the Sales team before scheduled meetings.
- Maintain a structured daily outreach plan covering target industries, geographies, prospect lists and follow-ups.
- Maintain accurate lead and meeting records in the designated CRM or lead-tracking system.
- Monitor monthly lead generation and meeting targets and provide regular performance updates to the Sales Head.




- Identify and segregate Inquiries that fall outside the company's approved service offerings.

Preferred candidate profile

- Graduate in any discipline from a recognized university. MBA or qualification in Sales/Marketing will be an added advantage.
- Minimum 5+ years of experience in B2B Lead Generation, Sales Development, Business Development or Inside Sales, preferably in IT Services or Software Development companies.
- Strong understanding of B2B sales processes, service-based selling, prospecting and lead qualification.
- Proven experience in identifying and engaging business decision-makers and senior stakeholders.
- Experience in generating leads for IT services, SaaS, AI/ML, Game Development, Web/Mobile Application Development, AR/VR or other technology solutions will be preferred.
- Exposure to international markets and global client acquisition will be an advantage.
- Hands-on experience with LinkedIn Sales Navigator, email outreach, cold calling and CRM tools.
- Excellent verbal and written communication skills with robust negotiation, interpersonal and follow-up abilities.
- Ability to work independently, manage daily outreach activities and achieve defined monthly targets.
- Strong planning, analytical skills, consistency and ownership towards business development goals.

📌 Senior Lead Generator (Kolkata)
🏢 Red Apple Technologies
📍 Kolkata