Role & responsibilities

- Campaign Execution: Launch, manage, and optimize daily on-platform performance marketing campaigns (Search, Display, AMS) to hit ROAS and volume targets.
- Data & Auditing: Conduct regular account audits to build and execute monthly and quarterly traffic plans for partner brands.
- Agency Coordination: Drive daily executional excellence with the performance marketing agency, ensuring tasks are delivered On-Time, In-Full (OTIF).
- Cross-Functional Alignment: Work closely with Media, Brand, and E-commerce teams to sync investments and align execution schedules.
- Daily Optimization: Monitor campaign metrics hourly/daily to optimize bids, budgets, and keywords for maximum Share of Voice (SOV).
- Process Improvement:



Identify bottlenecks in daily operations and implement better workflows to improve team efficiency.
- Testing & Initiatives: Execute A/B tests, run platform experiments, and implement current tactical initiatives across brand portfolios.
- Reporting: Compile data for weekly, monthly, and quarterly reviews with marketplaces and internal brand teams.

Preferred candidate profile

- Education: Bachelors degree in Marketing, Business, Analytics, or a related field.
- Required prior Work Experience: 3 to 5 years prior work experience in performance marketing in ecommerce

📌 Performance Marketer (Mumbai)
🏢 Marico
📍 Mumbai