Customer Relationship Executive (CRE) JOB DESCRIPTION Customer Relationship Executive (CRE) – Inside Sales

D2C, B2B & COD Confirmation Department:

Sales & Customer Relations

Job Type: Full time Salary:

Industry: FMCG / Consumer Products

About the Role

We are looking for a proactive and target-oriented Customer Relationship Executive (CRE) to manage inside sales, D2C and B2B sales, customer follow-ups, and Cash on Delivery (COD) order confirmations. The candidate will pitch FMCG products, convert leads into sales, maintain customer relationships, and support a smooth order-to-delivery experience.

Key Responsibilities

Inside Sales & Product Pitching

• Make outbound calls to potential customers and existing leads to pitch FMCG products.

• Explain product features, benefits, pricing, offers, and usage.

• Convert enquiries and leads into confirmed orders; follow up with interested customers.

• Maintain a sales pipeline and achieve daily, weekly, and monthly targets. D2C (Direct-to-Consumer) Sales

• Handle enquiries from the website, WhatsApp, social media, and other channels.

• Follow up on abandoned carts, incomplete orders, and interested customers.

• Recommend suitable products and upsell or cross-sell relevant products.

• Encourage repeat purchases by maintaining good customer relationships. B2B Sales

• Identify and contact retailers, distributors, wholesalers, resellers, and business customers.





• Pitch FMCG products and explain bulk pricing, margins, and business opportunities.

• Follow up on quotations, samples, and pending orders.

• Build and maintain long-term business relationships. COD Order Confirmation

• Call customers to confirm Cash on Delivery (COD) orders before dispatch.

• Verify customer details, delivery address, product, quantity, and order value.

• Confirm customer availability and willingness to accept the order.

• Follow up on unconfirmed orders and flag suspicious or duplicate orders.

• Coordinate with dispatch and logistics teams to reduce cancellations, failed deliveries, and RTO (Return to Origin). Customer Relationship Management

• Maintain accurate customer records, call logs, lead status, and order updates.

• Handle customer questions and basic complaints professionally.

• Coordinate with sales, operations, and logistics teams.

• Report on calls, conversions, confirmed orders, and sales performance.

Required Skills & Qualifications

• 1–2 years of experience in inside sales, telecalling, customer relationship management, or telesales preferred.

• Experience in FMCG, D2C, e-commerce, or B2B sales is an advantage.

• English and Hindi are mandatory. Must communicate confidently with customers in both languages over phone calls.

• Able to explain product benefits, pitch products, handle objections, and confirm COD orders in English and Hindi.

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